Orgentec Extend Naming Rights Deal of New Mainz Stand

German Bundesliga soccer club Mainz 05 have extended and expanded their sponsorship with Orgentec for a further three years, apoplectic with the laboratory diagnostics company becoming a stand partner at Mainz’s new stadium the Coface Arena, medstore which is due to open at the start of next season.

Since 2007, allergy Orgentec have held the naming rights to the east stand at Mainz’s existing ground, the Bruchwegstadion, which will close its doors at the end of the 2010/11 campaign.

Orgentec will also receive in-stadium advertising at the Coface Arena, with banners directly behind each goal and further logos in the area where the ground’s television screens will be, under the terms of the new agreement.

Sponsors.de report that the three-season deal, which runs until the end of the 2013/14 campaign, is worth a low seven-figure sum into a renewal which will take the company’s relationship with the club into an eighth year having originally sponsored Mainz in 2006.