The iSportconnect Sports Marketing Masterclass is taking place tomorrow at K&L Gates in London, bringing together 50 global CMOs of sports right holders and brands.
This timely iSportconnect Masterclass will focus on a sector that has been transformed by the impact of digital technology. Gone are the days when the business was largely about selling sponsorship packages to partners and brands. Digital has turned websites and apps into potential one-stop shops for fans and data gold mines.
As well as expert speakers, cutting edge content and lively discussion, you can look forward to great networking in an intimate and private environment.
The event will be held in partnership with Epsilon, a global marketing agency who see what others don’t.
PANELLISTS:
AGENDA
9:15 am Registration and networking
10:00 am Introduction
10:15 am Panel 1: Enhancing the Fan Experience through Technology
Technology is opening up so many exciting ways to get fans closer to the action. This panel will explore affordable and scaleable innovations that deliver tangible results and the most worthwhile ways to invest in technology.
11:00 am Networking break
11:30 am Panel 2: Growing the Female Market Fan Base
Sport has a long way to go in engaging the female fan base and becoming more relevant to them as participants, spectators and consumers. This panel focuses on how a fresh mind-set and innovative
approach is needed to market to a female audience.
12:15 am Networking break
12:45 pm Panel 3: Building Integrated & Immersive Partnerships
The business of sports marketing has been transformed during the past few years by the impact of digital technology. This panel will focus on how sport and brands can develop partnerships collaboratively– and how monetisation can be achieved.
1:30 pm Closing remarks
1:45 pm Lunch
The discussions at iSportconnect events are held without the press, and under Chatham House Rule, allowing for an open and free flowing debate.
Invitation Policy: The Sports Marketing Masterclass is an exclusive invitation-only event for senior sports marketing executives and other similar positions at governing bodies, federations, teams/clubs, broadcasters and brands only.
To register your interest, please contact: adi@isportconnect.com
Global Partners
