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On Location Hires Three New Executives

July 16, 2021

Three executives have joined On Location, the premier live events and experiences company owned by Endeavor.

The news comes on the heels of On Location being appointed the Official Global Hospitality Provider for the Olympic Games.

David Geithner, most recently with ReactiveCore and formerly with Conde Nast joins as EVP Strategy & Business Development, Jaime Weston, most recently with Universal Music Group and formerly with the NFL joins as Chief Marketing Officer and Heather Puglisi who joins as SVP, Stakeholder Services focused on our Olympics business.

David Geithner, EVP Strategy & Business Development, On Location (based in New York)

David most recently served as CFO of healthcare technology company ReactiveCore. Prior to that, he served as CFO of Condé Nast and spent more than 20 years with Time Inc. in several executive leadership roles including EVP President of Time Inc’s Entertainment Group. David’s experience is rooted in helping brands in fiercely-competitive markets increase their market share, build digital platforms and broaden their position through strategic acquisitions. Among his many accomplishments, David has launched and managed a series of successful new digital businesses throughout his career. His experience across media and digital will prove invaluable to On Location as the company continues to expand and deepen its offerings, particularly on the heels of it being named the Official Hospitality Provider to the Olympic Games.

Jaime Weston, Chief Marketing Officer, On Location (based in Los Angeles)

Jaime joins On Location most recently from Universal Music Group (UMG) where she served as EVP, Consumer Marketing to help artists, labels and brands successfully manage the disruptive forces of technology and evolving consumer habits. Prior to UMG, she spent 15 years with the NFL where she most recently served as SVP Marketing, leading the strategic direction and management of the NFL brand and efforts across the creative department, fan strategy, advertising and entertainment. Early in her career, she also worked for a number of fashion brands. Her experience across entertainment, sports and fashion will prove invaluable to On Location as it continues to support Endeavor’s owned properties and live event portfolio, in addition to supporting its client roster of major entities and events such as the IOC and Olympic Games, NFL, NCAA and Coachella.

Heather Puglisi, SVP Stakeholder Services (based in New York)

Heather joins On Location with decades of experience in strategy, design and delivery of best-in-class brand experiences at some of the world’s most iconic events. Heather spent many years at The Coca-Cola Company as Senior Director of Global Hospitality, transforming the department and the hospitality assets which it managed, and leading successful operations across the Olympic Games, FIFA World Cup, UEFA Euro, and the Rugby World Cup. Throughout her career, she also led her own consulting agencies, providing targeted solutions to brands and rights-holders across several global sports properties. Heather’s deep experience with stakeholders and all facets of global hospitality will be invaluable as she joins On Location in this newly formed role of SVP Stakeholder Services leading hospitality for the recently won IOC business.

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