Nissan Drops Team RadioShack Title Sponsorship

Team RadioShack have been severely hit after car manufacturer Nissan dropped their title sponsorship of the cycling team.

In a statement sent to Cycling Weekly, Nissan’s vice president of corporate communications, David P. Reuter said, “Nissan and the management team of RadioShack-Nissan-Trek cycling have reached an agreement that provides for Nissan’s immediate withdrawal as a sponsor of the team, while enabling the team to continue competing in the upcoming 2013 season. Nissan wishes the riders, team management, and professional cycling well in future endeavours.”

It is believed Nissan will carry on with its financial support, as contracted, through 2013, even if it asked for its name to be removed. The team must redesign their kits, bus and equipment, search for a new car supplier and apply for a name change with the Union Cycliste Internationale (UCI). The WorldTour season starts with the Tour Down Under, January 22 to 27.