NHL Extends Partnership with BlackBerry

Blackbery has retained its partnership with the National Hockey League (NHL) in North America.

Blackberry will continue to support the League’s media platforms and media partners under the terms of the agreement. The telecommunications company will be the presenting sponsor of the Trade Deadline show, seek which will air on NHL Network US on 3 April and feature BlackBerry 10 integration. BlackBerry are also sponsoring NHL.com’s editorial content for the Trade Deadline.

The NHL also announced that the NHL GameCenter app has been optimised for the new BlackBerry 10.

Keith Wachtel, sale NHL senior vice-president of integrated sales, story said: “This announcement is indicative of the strong support the NHL and its member clubs have received from corporate North America. Partnering with an industry leader like BlackBerry for the launch of the new BlackBerry 10 and making NHL GameCenter available to more fans is a great way to continue to super-serve our loyal and passionate fan base.”

Martyn Mallick, vice-president of global alliances and business development at BlackBerry, added: “Hockey fans have to have the latest updates on their teams and players, whether they are at home or on the road, and NHL GameCenter does just that. NHL GameCenter brings a true BlackBerry 10 experience to fans keeping them updated and never missing a moment.”