Verizon expands streaming rights with NFL deal

The National Football League (NFL) and Verizon have announced an expanded multi-year partnership in which Verizon’s portfolio of premium digital and mobile media properties, including Yahoo Sports, will stream in-market and national games nationwide to sports fans – regardless of mobile network.

As part of the partnership, fans will get mobile access to NFL highlights, coverage of NFL throughout the week and year, and exclusive content. The partnership also involves work with individual NFL teams on Smart Stadium technology to help improve stadium operations.

NFL commissioner, Roger Goodell, said: “Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we’re thrilled to be both extending and expanding our relationship with them.

“Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device – regardless of carrier – will give millions of fans additional ways to follow their favourite sport.”

Lowell McAdam, Chairman and CEO of Verizon Communications, added: “We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports.

“The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”