NFL Looking for Only a Few Teams to Play in Britain to Build Up Fanbase

The NFL is contemplating only allowing a few teams playing regularly in Britain to build an overseas fanbase with a mind in creating a franchise that could be permanently based in London.

Commissioner Roger Goodell said Saturday the league is looking into whether such a scenario would “advance our cause here by growing the fan base quicker.”

He is talking to several teams about becoming regulars in the British capital, a development he thinks would be “very powerful and lead us to what we ultimately would like to do — have a franchise here in London.”

The Tampa Bay Buccaneers made their second trip in three years to Wembley in their defeat 24- 18 to Chicago Bears on Sunday. It is the fifth regular-season game held in London since 2007.

The league decided this month to keep playing in London through at least 2016, with an aim to play at least two games a year.

Goodell said multiple games in Britain could happen as early as next year, and he hopes more teams will agree to make regular trips.

Goodell said: “We want as many teams to come over. We want to see the more popular teams come over. Should we focus on just a couple of teams as consistently coming back here to build a fan base around those teams? The Bucs are coming back now for a second time in a five-year period of time. And the idea is, will that allow them to build a fan base quicker?”

Goodell thanked the Glazer family, which owns both the Bucs and Premier League team Manchester United, for taking a leading role in promoting the game overseas. He said the Bucs are one of several teams the league has been in discussions with over more London visits.

“Obviously, the Glazer family has an interest over here with Man U,” Goodell said. “And I think they want to see the Bucs become a global franchise. And I think that’s a great thing for Tampa. I think it’s a great thing for the NFL.”

Organizers failed to sell the capacity of 82,000 with just under 78,000 attendance but Goodell  put this down to the lockout, which delayed tickets going out on sale until September several months later than usual.

“We started late,” Goodell said. “But we’re thrilled with our ticket sales. We obviously love to sell as many as we have, and we’re still selling.”

He said the NFL has no plans to play in other European countries in the near future, looking to establish as big a presence as possible in Britain first.

“We want to bring our game to continental Europe. The issue is, we want to make a success out of it in the U.K.,” he said. “We think this (London) has got all of the basics that we need to be successful. It’s got an advanced fan base, a strong media market, a great stadium. We have a long history here. So all those things contribute, let’s make it work. And if we can be successful here, then we can take that model, potentially, to continental Europe.”