New Orleans Saints Advertise Potential Superdome Sponsors

generic helvetica, medstore sans-serif;”>NFL Team, the New Orleans Saints is looking for a new corporate sponsor for its Louisian Superdome stadium and have adopted an ambitious marketing approach in acquiring them.

They are pitching the naming rights to many companies by tagging signs with potential sponsors. A photo taken by an eyewitness actually showed a sign outside the Dome recently that was only there a short period of time and read “Mercedes-Benz Superdome.”

Other eyewitnesses confirmed this happened and that the sign was also rolled back up by crews a short time later.

Saints Vice President of Communications Greg Bensel confirmed what some saw and said the team has been pitching the naming-rights idea to several different companies. The sign photographed was only one of many that have already been made actually.

Bensel said that they have made up some banners, placed them on the Dome, and taken pictures to show the companies what it would look like with their logo on it.

The New Orleans Saints are in the city through the 2025 season after signing a lease extension with the state back in April of 2009. Terms of the new contract state that the Saints keep 100 percent of the naming rights revenue which means a big-time company coming in and buying the rights could mean serious money for the organization.