NBA Strikes A Strategic Partnership With Nex Team
July 12, 2019
The National Basketball Association (NBA) has signed a strategic partnership and equity stake with NEX Team Inc., a mobile artificial intelligence company and the developer of HomeCourt, a mobile basketball training application.
The partnership will leverage HomeCourt’s technology to develop and train players at all skill levels and will be an integral part of the NBA’s youth basketball development initiatives around the world.
NBA MVP Steve Nash said: “Our group of athlete investors all wonder what we could have done with this type of technology when we were learning the game, and are excited to help the next generation of aspiring basketball players reach their potential with HomeCourt.”
Amy Brooks, President, Team Marketing & Business Operations and Chief Innovation Officer, NBA said: “NBA teams and players have already found HomeCourt to be an important training platform and we believe this technology is critical to the development of players of all levels. HomeCourt is not only an engaging channel for youth basketball players, but will also be a valuable tool for the NBA to identify talent globally.”