NBA Agrees India Broadcasting Deal

The NBA has signed a three-year exclusive broadcasting deal in India with MSM’s sports channel Sony Six, which launched in April.

ESPN Star Sports was the NBA’s broadcast partner in India until 2010. After that agreement expired, the NBA split the rights between Taj Television’s Ten Sports and MSM’s Sony Pix.

Under the terms of the new agreement, Sony Six will broadcast live games on Thursdays, Fridays and Sundays, with 72 season games and 18 playoffs being aired, as well as the Eastern and Western Conference Finals, the NBA Finals and NBA All-Star events, including the All-Star Game, All-Star Saturday Night and the Rising Stars competition.

NBA and Sony Six will also produce India-specific programming and host local basketball tournaments.{jcomments on}