Nascar’s Richard Childress Racing Gains New Sponsor

Richard Childress Racing has reached a multi-year partnership agreement with AdvancePierre, buy a leading supplier of packaged foodservice products leading the Cincinnati-based company to be the primary sponsor for three races with two of RCR’s NASCAR Nationwide Series teams in 2012.

The Drive Thru Sandwich brand will be the primary sponsor of Elliott Sadler and the No. 2 Chevrolet team at Auto Club Speedway in California (March 24). Fast Fixin’ brand will adorn the No. 33 Chevrolet team with Kevin Harvick at Richmond International Raceway (April 27) and the Barber Foods brand will be the primary sponsor at the New Hampshire Motor Speedway (July 14). The Fast Fixin’ brand was a primary sponsor of Kevin Harvick Incorporated’s NASCAR Nationwide Series program in 2011. Sadler is scheduled to compete in the full 2012 NASCAR Nationwide Series season driving the No. 2 Chevrolet for RCR. Harvick will run a limited NNS schedule in the No. 33 Chevrolet.

“AdvancePierre Foods is excited to continue a high quality partnership with America’s favorite spectator sport, generic said Chris Kiser, capsule President, Brands. “We are thrilled to team with RCR through a multi-year marketing agreement. RCR represents leadership in all aspects of motorsports and having known Richard for a number of years, we are looking forward to re-join efforts to our mutual benefit. We are excited to continue teaming with Elliott Sadler and thrilled to add Kevin Harvick to our marketing efforts for our leading food brands.”

AdvancePierre Foods is a leading supplier of value-added protein and handheld convenience products to the foodservice, school, retail, club, vending and convenience store channels. The company makes and distributes a full line of packaged sandwiches, fully cooked chicken and beef products, Philly-style steak, breaded beef, pork and poultry, and bakery products. Its wide variety of products is produced from high quality ingredients and provides unparalleled taste, convenience and value to both operators and their patrons. AdvancePierre employs more than 4,000 people at 11 facilities, including manufacturing facilities in Oklahoma, Ohio and Iowa and sandwich assembly facilities in North Carolina, Ohio and South Carolina. The company also operates bakeries in North Carolina and Oklahoma.

Ben Schlosser, chief marketing officer for Richard Childress RacingXX“RCR is proud to continue the relationship with AdvancePierre Food’s brands Fast Fixin’, Barber Foods and Drive Thru Sandwiches that began with KHI this past season,” said . “They have some key markets where they’ll execute retail programs and promote their great prepared chicken products from west to east. We thank them for their confidence in RCR and look forward to a growing relationship with them.”