NASCAR and Twitter announce first-ever plan to live stream in-car cameras

For the first time in the sport’s history, NASCAR will live-stream an in-car camera on Twitter for all 10 NASCAR Cup Series Playoffs races in 2017.

Beginning with the first race of the NASCAR Playoffs at Chicagoland Speedway, NASCAR will provide fans a unique look from inside the race car with a live camera stream that can be accessed via its official Twitter handle.

Fans can watch the full broadcast of the race at Chicagoland, Sunday 17th September at 3pm ET on NBCSN.

On the same screen of the live stream, fans will find a real-time curated timeline of tweets that capture the best of the NASCAR live conversation.

Strap in for the #NASCARPlayoffs like never before.#GoLive: https://t.co/a2aIA9aWHN pic.twitter.com/1D0MZ8Rp85

— NASCAR (@NASCAR) August 17, 2017

“Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the NASCAR Playoffs, where the energy and intensity of stage racing will be elevated to a whole new level,” said Steve Phelps, executive vice president and chief global sales and marketing officer at NASCAR.

“To provide this level of access on Twitter throughout the 10-week playoffs is a fantastic way to complement the viewing experience on NBC Sports and the NBC Sports app.”

Real-time race highlights will also be available on Nascar’s Twitter page, offering fans additional ways to follow the playoffs.

“NASCAR continues to innovate on Twitter, a place where their passionate fans discuss what’s happening before, during and after every race,” said Anthony Noto, Twitter COO.

“Our new collaboration will offer NASCAR fans a unique live stream perspective for the 2017 playoffs alongside the real-time Twitter conversation.”