Modelo And UFC Renew ‘Official Beer’ Partnership

Modelo and UFC have renewed their partnership that first established Modelo as the “Official Beer of UFC” in 2018.

As part of the renewed partnership, Modelo and UFC will continue to create memorable experiences for their passionate, shared fanbases across in-venue, digital and retail platforms, including Modelo signage and branding inside UFC’s world-famous Octagon.

“UFC is pleased to extend the partnership with Modelo, an amazing brand that shares our unmatched commitment to a passionate fan base,” said Paul Asencio, UFC Senior Vice President of Global Partnerships. “We are excited about the work we are doing together to revamp gyms and inspire athletes in Cleveland, Austin, Seattle and Saratoga, and look forward to seeing the next generation of fighters come from these communities.”

Modelo and UFC have announced a new initiative with leading nonprofit Rebuilding Together to revitalize training gyms across the country, boosting the Fighting Spirit and ultimately strengthening these communities. In collaboration with Rebuilding Together, Modelo and UFC are renovating several gyms across the U.S. that play integral roles in positively shaping their local areas.

“Modelo and UFC fans know it doesn’t matter where you come from, it matters what you’re made of, and often, self-made people have allies in their corner who help them succeed,” said Greg Gallagher, Vice President, Modelo Brand Marketing. “For many, that support comes from gyms that provide structure and safe havens, which is why we’re proud to partner with UFC to revitalize these important community pillars.”

In addition to the new gym revitalization efforts, Modelo has continued its commitment to communities’ Fighting Spirts by donating funds in recent years to help alleviate the education debt of military veterans, fund the provision of essential supplies, equipment and resources to protect healthcare workers throughout the pandemic, and support COVID-19 relief programming and related small business loans. More efforts to follow in the future.