MLS signs OneFootball as official content distribution partner
October 3, 2024
OneFootball, a leading digital football media platform, and Major League Soccer (MLS), the top-flight professional soccer league in the U.S. and Canada, have announced an agreement to showcase MLS to a wider international audience. This new program underscores OneFootball’s dedication to expanding global soccer content as it becomes an official content distribution partner for MLS worldwide.
The partnership will grant OneFootball access to MLS highlights, covering hundreds of MLS matches, MLS NEXT Pro matches, and MLS NEXT matches per season. Fans can anticipate timely highlights and enhanced coverage of MLS competitions across the One Football eco-system.
In line with its strategy to deliver the most relevant football content in all formats, OneFootball will distribute MLS content via its app, website, and Connected TV platforms. The partnership will also leverage OneFootball’s video player network, which includes the newly announced co-branded content hub with Yahoo! Sports, to enhance the visibility and reach of MLS content.
ONEFOOTBALL CLUB ADVISORY BOARD
To further cement this agreement and highlight OneFootball’s commitment to growing the sport both in the U.S. and internationally, MLS will be welcomed as a shareholder and join the prestigious OneFootball Club Advisory Board. This esteemed board includes OneFootball shareholders such as Real Madrid CF, FC Barcelona, PSG, FC Bayern Munich, Borussia Dortmund, Manchester City FC, Chelsea FC, Arsenal FC, Olympique de Marseille, Liverpool FC, Juventus FC, and the German Football Federation (DFB).
“As MLS’ continues to grow its relevance on a global scale, we are excited to work with OneFootball to provide fans around the world access to the amazing action in MLS each week,” said Seth Bacon, MLS Executive Vice President of Media. “This collaboration provides an excellent platform to help further showcase all the momentum behind MLS to a young, tech-savvy, global audience and to further our mission of elevating the profile of MLS, and we look forward to working together with OneFootball to deliver compelling and engaging content to fans worldwide.”
“OneFootball’s mission is to deliver an unparalleled football content experience while empowering content owners to connect directly with their audiences,” said Patrick Fischer, CEO of OneFootball. “We are thrilled to welcome MLS to our Club Advisory Board and look forward to this partnership enhancing their coverage and supporting the growth of soccer in North America and beyond.”