MLS’ Earthquakes Sign Deals with 7up and Farmers Insurance

The San Jose Earthquakes of Major League Soccer (MLS) have formally announced partnerships with both 7up Bottling Company and Farmers Insurance.

Under the terms of the agreement with the soft drink manufacturer, 7up Bottling’s beverages including Snapple, carbonated soda and Deja Blue Water – will be sold at all Earthquakes home games.

Additionally, the company will also receive other serving rights, such as the placement of a beverage sampling and booth displays inside Buck Shaw Stadium.

Both 7up and Farmers Insurance will have the right to use the Earthquakes trademark throughout the Bay Area