MLS Commissioner Lauds Whitecaps Superior Sponsor Tie-ups

Major League Soccer (MLS) commissioner Don Garber revealed yesterday, February 15, that newcomers to the league and second Canadian representative, the Vancouver Whitecaps are leading the way in terms of sponsorship revenue ahead of the 2011 season.

According to the Vancouver Sun, Garber stated: “The total value of Whitecaps sponsorships signed so far outpaces every other franchise in the league – even New York and Los Angeles.”

Garber added: “Even with Los Angeles and its stadium and David Beckham, the largest sponsorship base is here in Vancouver.” This is down, in the main part, to major tie-ups of recent times including signing a lucrative jersey sponsorship deal with Bell last summer and since adding deals with BMO, EA Sports and Labatt.

Garber stated that the Bell sponsorship is “one of the richest sports sponsorship deals in North America,” noting that the deal “doesn’t involve television advertising or other media – just a pure rights fee.”

Paul Barber – Chief Executive Officer, Vancouver Whitecaps FC is a member of iSportconnect