MLB Star Robinson Cano Signs Pepsi Endorsement Deal

Pepsi have announced today an advertising partnership with New York Yankees All-Star second baseman Robinson Cano.

Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX.

“Cano is a marquee baseball player with widespread appeal,” said Heidi Sandreuter, Senior Director of Sports Marketing, Pepsi. “Cano brings the excitement of NOW to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture.”

“I’m thrilled to join Pepsi as a partner,” said Robinson Cano. “I look forward to connecting with fans and sharing the many great moments to come during our collaboration.”

Additionally, as part of the brand’s Iconic Summer campaign, Pepsi will be partnering with Cano to encourage fans to have an iconic summer. Pepsi’s recently launched “Iconic Summer” program provides unparalleled access and experiences to sports, music, and entertainment through the brand’s exclusive partnerships. Cano joins the likes of other pop culture icons that have recently collaborated with the brand for Iconic Summer experiences.  Pepsi’s first Iconic Summer experience with Cano will be unveiled in the July 16 FOX TV spot.

Pepsi has dominated the New York City sports market for years due to its ongoing partnerships with the New York Yankees, the New York Mets, the New York Giants and the New York Jets. Additionally, Pepsi has enjoyed a long-standing relationship with Major League Baseball, the National Football League and the National Hockey League.