NBA sportsbiz

Minnesota Timberwolves sign Sezzle as jersey patch partner

August 14, 2024

The Minnesota Timberwolves have announced a multi-year partnership with ​​Sezzle, a Pay in 4 fintech company on a mission to financially empower the next generation, naming the Minneapolis-based organization the “Official Jersey Patch Partner of the Minnesota Timberwolves.”

“We are thrilled to announce Sezzle as the official jersey patch partner for the Minnesota Timberwolves. This partnership holds special significance as both Sezzle and the Timberwolves are proud to call Minneapolis home,” said ​​​​Sezzle co-founder and President Paul Paradis. “Just as the Timberwolves are reaching new heights on the court, Sezzle is achieving remarkable growth and success in the financial technology sector. Our shared commitment to innovation and community strengthens this collaboration, and we look forward to supporting our hometown team in this exciting journey!”

“With a shared commitment to strategic growth and transformation, as well as delivering best-in-class experiences, Sezzle is the perfect partner to prominently represent our organization and brand,” said Timberwolves and Lynx COO Ryan Tanke. “As both our companies reach significant inflection points, this is a unique opportunity to team up with a purpose-driven financial tech company in our backyard to thoughtfully broaden our fan and consumer bases through the love of Timberwolves and Lynx basketball.”

​​​​​Sezzle offers a financially responsible form of credit to consumers, including its Pay in 4 payment platform, which increases consumers’ purchasing power by offering interest-free installment plans online and in store.

The multi-year partnership designates Sezzle as the team’s official jersey patch partner and season presenting partner, which includes prominent in-arena signage, in-game promotions, community events and more. The partnership is inclusive of the Minnesota Lynx and includes on-court promotion, concourse activations and digital content. WME Sports helped negotiate the partnership and agreement terms between the team and Sezzle as part of its wide-ranging partnership with the team.

NBA sportsbiz