Miami Marlins Selects Green Beacon to Help CRM Upgrade Transition

Green Beacon Solutions, a leading provider of Microsoft Dynamics customer relationship management (CRM) and enterprise resource planning (ERP) solutions have announced today that they have been selected by the Miami Marlins, to migrate them from Microsoft Dynamics CRM 4.0 to Microsoft Dynamics CRM 2011.

Green Beacon Solutions will also provide ongoing managed services support to the Marlins following the completion of the CRM upgrade. 

The Miami Marlins chose Green Beacon Solutions due to their expertise developing and integrating CRM solutions for leading sports organizations, such as the Boston Red Sox.

“Green Beacon Solutions has a strong reputation for designing CRM solutions that integrate with a team’s business process which we believe will help to deliver immediate results for the Marlins’ sales campaigns,” said Andrew Silverman, SVP of Sales and Service for the Miami Marlins. “Selecting Green Beacon Solutions will improve our targeted outreach to fans by taking advantage of the functionality in Microsoft Dynamics CRM 2011 to increase our overall sales and marketing ROI.”

“We appreciate the opportunity to partner with the Miami Marlins to deliver a transparent roadmap that supports their existing objectives while driving toward their future growth,” saidBenjamin A. Holtz, President and CEO of Green Beacon Solutions. “Since we first entered the sports market with the launch of our Sports CRM solution in 2011, we have seen tremendous interest in this solution from a variety of sports organizations. Teams, stadiums and other venues are considering Green Beacon Solutions to design CRM solutions that improves targeted marketing and sales efforts by providing the intelligence needed to increase overall ticket sales and renewals while improving fan loyalty.”

Microsoft Dynamics CRM is the world’s leading customer relationship management (CRM) suite with marketing, sales, and service capabilities to help businesses of all sizes find, win, and profitably grow customer relationships. Microsoft Dynamics xRM opens the traditional view of CRM to encompass “everything”(x) Relationship Management. By leveraging the powerful .NET platform on which Dynamics CRM is built, the entities that CRM encompasses creates entirely new solutions that integrate into existing line of business applications.