McLaren Racing inks multi-year partnership with TDK
October 29, 2024
McLaren Racing has announced a multi-year partnership with TDK, a world leader in electric solutions, as an Official Technology Partner of the NEOM McLaren Formula E Team and the McLaren Shadow F1 Sim Racing Team.
The partnership brings together two brands with technological innovation at their core, and who are passionate about driving change in the electric racing and automotive worlds.
McLaren Racing and TDK will work together to highlight TDK’s strong commitment and presence in xEV and gaming, including the development of passives, sensors, charging and battery technologies. Through the partnership, TDK and McLaren Racing will learn from each other’s experience in the pursuit of performance, on and off the track. Some technical components developed by TDK can already be found in the Nissan e-4ORCE 05, the race cars that will be used by the NEOM McLaren Formula E Team from Season 11 of the ABB FIA Formula E World Championship.
TDK branding will feature on the NEOM McLaren Formula E race car and multiple other NEOM McLaren Formula E touchpoints. Branding will also feature prominently in the McLaren Shadow Studio at the McLaren Technology Centre in Woking, UK.
Zak Brown, CEO, McLaren Racing, said: “TDK and McLaren Racing are two brands always looking to push boundaries with innovation in technology. We are delighted that this partnership will help further accelerate both our journeys by sharing insights and learnings from both the motorsport and automotive worlds. We look forward to going racing together in both the upcoming Formula E season as well as with our F1 Sim Racing Team.”
Noboru Saito, President & CEO, TDK Corporation, said: “Imagine the fusion of unparalleled engineering excellence and visionary innovation, transforming us into a new era of progress. TDK and the NEOM McLaren Formula E Team have come together in a partnership that combines a passion for performance with cutting-edge technology and drives progress in our sport and wider society. We are very excited about the collaboration, where engineers from TDK, McLaren Racing and their partners will interact, learn from each other and create new innovations together. As part of our TDK Transformation vision, we are committed to being a global leader and passionate enabler of future technologies that surround us and enhance people’s everyday lives.”