McLaren Racing extends partnership with NTT Data
August 20, 2024
McLaren Racing is expanding its partnership with NTT DATA, which will become an Official Partner of the McLaren F1 Academy Team.
Starting this weekend with the race in Zandvoort, the partnership will see the logo of NTT DATA, a global innovator of business and technology services, carried on the race car of driver Bianca Bustamante for the remaining races of the 2024 season and beyond.
The expanded partnership builds on NTT DATA’s existing agreement with the Arrow McLaren IndyCar Team. NTT DATA has been Arrow McLaren’s Official IT Services Partner since the 2023 season, supporting the team with data strategies and scaling analytical capability as well as being the title sponsor of the NTT DATA Strategy Control engineering centre that travels to track.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said: “We are delighted to further develop our partnership with NTT DATA into the world of F1 Academy – a relationship which has gone from strength to strength with our Arrow McLaren IndyCar Team. We’re proud to work closely with our partners to continue to open up motorsport to female drivers, and we are pleased to have NTT DATA join us on this journey.”
Mona Charif, Chief Marketing Officer, NTT DATA, Inc., said: “As a trusted global innovator of business and technology services, NTT DATA is proud to be associated with F1 Academy to support emerging talent and promote diversity across all levels of motorsport. Our partnership with McLaren Racing reflects our shared values and commitment to creating a more diverse and equal playing field on and off the track.”