McLaren F1 Launch New ExxonMobil Livery to Celebrate 20-Year Partnership

ExxonMobil have launched a new marketing campaign to commemorate their 20th anniversary of their technical and commercial relationship with McLaren F1.

In honor of the major milestone, the McLaren Formula 1 cars will feature a special livery in Australia that will include both Mobil 1 and Mobil brands.

“To celebrate the 20th anniversary of Mobil 1’s relationship with McLaren, we are looking forward to showcasing a special branding scheme during the first race of the 2014 season,” said Artis Brown, global motorsports manager, Mobil 1. “There is a lot of energy entering this race. Not only are we celebrating our 20th anniversary with McLaren, but we will be welcoming Kevin Magnussen to the team. When you combine these elements with the introduction of the new V-6 engine, this should be a very exciting weekend.”

Jonathan Neale, Chief Operating Officer and Acting CEO of McLaren Mercedes said: “We are privileged to have worked closely with ExxonMobil over a very successful 20 years and counting. During 332 races together we have achieved four world championships, 78 wins, 229 podium finishes and 76 pole positions, which is testament to our powerful technology partnership. Seeing the Mobil fuels branding alongside Mobil 1 on the MP-4 29 is a great recognition of the relationship’s contribution to performance over our two decades together.”

ExxonMobil began its relationship with McLaren in 1995, with its Mobil 1 synthetic lubricant brand, developing new lubricants and fuels designed to help improve the race team’s performance, efficiency and reliability.

“We are proud to celebrate our relationship with McLaren this weekend and we are looking forward to an exciting season,” said Brown.