About Us

LIV Golf Investments is a newly formed company, with group companies in the USA and UK. Our purpose is to holistically supercharge professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest and most impactful wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.

LIV Golf League

In 2022, LIV Golf launched the LIV Golf Invitational Series, an eight-event series taking place in the USA, UK, Asia and the Middle East with the world’s best golfers competing in an innovative new format featuring simultaneous team and individual play. Each tournament consists of three rounds, 54 holes, no cut and shotgun starts, with players vying for unprecedented prize purses. The team competition, faster pace, family-friendly environment, and festival-style atmosphere delivers a unique tournament experience for both players and fans.

In 2023, the LIV Golf League will officially launch with 48 players and 12 established team franchises competing in a 14-tournament schedule that will expand LIV Golf’s global footprint across North and Latin Americas, Asia, Australia, the Middle East and Europe. LIV Golf is the first-ever global golf league committed to the sport’s worldwide growth, with enhanced player pathways through the International Series, a ground-breaking series of events launched in 2022 through the Asian Tour. The League is also dedicated to enhancing the wellbeing of communities through LIV to Give,LIV Golf’s global impact platform announced in June with a $100 million commitment to develop and support social and environmental initiatives in tournament host communities around the world. 

Role Objective  

The Director of Ticketing & Hospitality will work with  the SVP, Ticketing & Hospitality in leading business development strategy, building effective relationships across all LIV Events and partners to yield revenue across all channels. This role will look out for trends and be ready to act to capitalise on them. They will ensure that sales reporting is shared and understood by key stakeholders to ensure that information flows effectively, by using and leading CRM hygiene and BI tools. They’ll work in close connection with our ticketing partners to ensure hospitality and ticketing strategy is exercised across all channels. 

Responsibilities  

•  Actively build relationships with businesses in local market to LIV Golf events to drive commercial revenue, using on-site presentations and targeted outreach to corporations and community constituents to maximize revenue.
• Influence, grow and develop the sales function, developing sales plans to enhance revenue streams. 
• Lead a high-performing, efficient and diverse team to deliver outstanding results, establishing a culture that is built on improvement and exceeding revenue and activity 
• Support the SVP on pricing, on-sale strategies, product enhancements, business development initiatives while working closely with the marketing and design team.
• Work closely with all third-party ticket partners, ensuring revenue optimization and efficient processes are followed. 
• Oversee the functions reporting needs, ensuring ticketing inventory is managed and up to date, focusing on weekly/daily ticket and hospitality sales while ensuring proper CRM hygiene.
• Manage the business development budgeting, targeting, and forecasting processes for internally produced work, enabling data-driven decision-making, and foreseeing operational considerations to provide accurate projections.
• Collaborate closely with internal colleagues across the business, in particular the marketing and insights team to ensure the correct data and research is in place to correctly identify key trends and opportunities. 
• Manage the collection and dissemination of marketing information as related to ticket sales and customer service goals. 
• Lead and present in-person and virtual presentations to drive commercial revenue. 
• Work closely with memberships at local golf clubs to activate their membership team to assist with local sales opportunities. 
• Entertain and build relationships with current and prospective clients during LIV Golf events. 
• Work closely with the Partnerships team to collaborate and drive corporate hospitality packages.  

Qualifications

•  Proven experience managing a high-performing fast paced team.
• Ability to build relationships with key stakeholders both internal (marketing, insights, commercial etc.) and external (local partners, club members, clients, ticketing partners, etc.).
• Using CRM and data to drive decision making. 
• Strategic mindset to define, build, and execute the functions sales strategy.
• Experience in selling premium hospitality and tickets, preference in sport or live entertainment.
• Excellent organisational skills, including time management, prioritisation, forward planning, and meeting deadlines.
• Understanding and knowledge of primary ticketing systems, and the ability to pick up new platforms quickly.
• Experience of contributing to pricing and on-sale strategies, ideas for developing revenue streams and delivering sales targets.
• Experience of managing outsourced (agency) contracts and relationships. 
• Experience of considering the customer experience in relation to all hospitality and ticket sales channels and troubleshooting problems to resolution. 
• Experience of delivering financial information and statistical data. 
• Able to work flexible schedules including evenings, weekends, and holidays.
• Able to travel domestically and internationally when needed.

YOU IN?

Do you think there is room for the sport of golf to evolve even more? Do you want to help supercharge the game of golf? LIV Golf Investments has been building and continues to build a world-class team, featuring experts from the world of golf, sport, and entertainment from all over the globe. If you’re up for that kind of challenge and a pace that moves quite a bit faster than a 5-hour round, then we would love to hear from you!

LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate.  This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.

As part of a strategic partnership between IMG and The R&A, this role will be embedded within The R&A’s management structure.

Employed by Seven League, IMG’s digital arm, your primary client will be the R&A and you will be a core member of the R&A’s commercial team. You will also be a part of Seven League’s wider team, growing your expertise as a digital practitioner in the sports industry.

The R&A is a leading body within the world of golf and engages and supports activities to ensure it is a thriving sport for all on a global scale.

Its responsibilities include governing the Rules of Golf, staging The Open, golf’s original championship, and developing the sport. Each year, the R&A also stages the AIG Women’s Open and works with the DP World Tour to stage the Senior Open presented by Rolex.

We are seeking a Content Executive to support the planning and production of engaging content for the official channels of The Open and AIG Women’s Open.

As Content Executive for The R&A, you will join the existing Content Team at The R&A to help deliver exciting and compelling content through our owned and operated channels including website, app, social media & The One Club.

The successful candidate will bring an enthusiasm and proactive approach that is required to create engaging content, celebrating the greatest stories of The R&A’s professional Championships and supporting the Commercial department’s wider aims in delivering growth across core revenue streams.

livering growth across core revenue streams.

Key Responsibilities And Accountabilities

• Production and publication of engaging editorial content for The Open and AIG Women’s Open official channels
• Support of the wider content team in the production of assets including video, audio & social campaigns
• Idea generation focused on high-quality storytelling that enhances the brands of The Open and AIG Women’s Open.
• Website hygiene, including liaising with other departments of The R&A to ensure their respective areas – e.g. Ticketing, Spectator Advice, Travel – are kept up to date.
• Keeping TheOpen.com and AIGWO the place to go for information and content relating to previous and future Championships
• Ensuring metadata and SEO is optimised to drive conversion
• Supporting on the ideation and implementation of app content and experiences
• Supporting on content plans and workflow management
• You may also be required to carry out any other duties which are within the scope and purpose of the job.

Knowledge And Experience

Mandatory

• Strong knowledge of professional golf and a readiness to quickly become an expert in The Open and AIG Women’s Open
• Experience of producing high-quality editorial for at least one recognised publication/website.
• Relevant education and work experience
• Good understanding of SEO
• Working knowledge of planning tools eg. Trello or Monday.com

Desirable

• Experience of different CMS platforms.
• Strong knowledge of Adobe PhotoShop
• Working knowledge of audio and video editing tools
• Strong knowledge of social media landscape and trends

Skills And Abilities

• Engaging copywriting while maintaining high standards of accuracy.
• The ability to tailor your writing to various styles – e.g. long-form features, news updates, SEO articles, etc
• Strong organisational skills, with an ability to juggle multiple tasks and prioritise effectively
• Excellent interpersonal skills, with the ability to communicate effectively at all levels, both internally and externally
• Enthusiastic and proactive attitude

Working Conditions

• This is a permanent position.
• Please note this role will be based at either our St Andrews, Scotland office or our London offices located in Islington or Chiswick.
• Working hours are 9:00 – 18:00, Monday to Friday, with some flexibility on remote working as appropriate
• May be required to attend (and travel to) locations, including other IMG buildings and meetings
• Unsocial hours may be required, as dictated by the demands of the business schedule
• Adapting to use of new systems and technology where appropriate

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

The European Tour group

The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 46 tournaments in 27 different countries across the 2022 season.

Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2 million for all events solely sanctioned by the DP World Tour.

The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.

DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.

Main Purpose of the Role

To support the Ryder Cup Head of Hospitality & Guest Services with the delivery of official functions and events, including gala dinners, receptions, parties, golf day, VIP meetings and dinners, as well as supporting with the coordination of the Ryder Cup official party events.

You will also coordinate the guest and VIP access and seating allocations at the opening ceremony and trophy presentation.

Key Responsibilities & Accountabilities

Ryder Cup Official Functions & Events:

• Work as part of the wider team manage an accurate inventory and guest list for each event, keeping an up-to-date record of attendees.
• Ensure for each attendee, we capture specific details including any specific dietary requirements, access requirements and any other specific needs for the event.
• Working as part of the wider Ryder Cup team, assist with the coordination of invites, including building and management of web-based RSVP’s using our hospitality management software when appropriate.
• Manage the production of event communications, ensuring all internal and external stakeholders have regular and accurate event information.
• Create and agree a running order for each event.
• Create an operational working document for each event and ensure all contractors, suppliers, and internal stakeholders are fully briefed.
• Liaise with and manage all event suppliers, including caterers, AV suppliers, branding, entertainment etc.
• Keep an up-to-date budget, highlighting any risks and issues to the Head of Hospitality & Guest Services.
• Identify staffing needs and support for each event.
• Coordinate a transport plan for each event, including private and courtesy cars, mini vans and coach transport.

Ceremonies:

• Coordinate the guest list and seating allocations for the VIP seating / standing areas at the Opening Ceremony & Trophy Presentation, working across the organisation to identify requirements.
• Liaise with the Operations Team and Ceremonies teams regarding VIP / Guest access control to each ceremony and communicate seating requirements in advance.
• Coordinate access to on-stage seating for VIP (Officials) including specific seating allocations.
• Produce clear and accurate ceremonies information for communication to all attendees.
• Create an operational working document for guest & VIP access to each ceremony.
• Assist with the coordination of transport to / from the ceremonies for key VIP guests.

Other:

• Other tasks as deemed necessary to support the Head of Ryder Cup Hospitality & Guest Services.

Knowledge, Skills & Experience

• A high level of event management experience is required for this role. The role holder should have extensive experience in the end-to-end management of multiple events and functions including guest, supplier and stakeholder management.
• Exceptional organisational and administration skills are required, including excellent time management and the ability work as part of a large team and succeed in a high-pressure and busy environment.
• Demonstrate the ability to coordinate multiple stakeholders.
• Excellent MS Office skills, particularly with Word, Excel and Powerpoint, as well as the ability to use on-line event management software to create event communications.
• The ability to communicate at multiple levels including with suppliers and contractors, internal stakeholders and senior executives and VVIP guests and celebrities.
• Experience of coordinating multiple event management agencies, suppliers, contractors etc.
• Experience in a similar role at major sporting events is desirable.
• Excellent verbal and written English is essential. The ability to communicate in Italian is desirable.
• The ability to travel to Rome for planning meetings, site visits, and to spend 3-4 weeks in Rome in September 2023 is essential.

You’ll Receive

• Competitive Salary

• 25 days holiday (plus public holidays)

• 10% Employer Pension contribution

• Travel Insurance

• Travel Allowance

• Private Medical Cover

• Life Assurance

• Income protection

• Free onsite parking

• Discounted tickets and goods

• Hybrid working set up (role dependant)

• Potential for bonus eligibility

• Electric car and cycle to work schemes

• Access to onsite gym/pool (Wentworth)

• Responsible for the sale of brand partnership (sponsorship) opportunities across The R&A’s portfolio, driven by The Open, Women’s Open (professional championships), amateur championships (e.g., Curtis Cup and Walker Cup) as well as non-tournament assets including digital and media.
• Deliver against an agreed GTM strategy, unlocking the significant commercial potential of The R&A’s assets, maximising sales, and achieving the revenue targets set, with an ability deliver sophisticated partnerships. Contribute to the ongoing review of the strategy.
• Requirement to gain a deep understanding of The R&A’s business and strategy, working with individual stakeholders to deliver against strategy and objectives.
• The ability to understand wider opportunities across The R&A’s portfolio and to help grow traditional and non-traditional partnerships, including digital assets.
• Forward thinking, creative and always looking for new opportunities to attract new partners and maximise investment for existing partners, to maximise the commercial return to The R&A.
• Working across and within the IMG and Endeavor network, including the Global Partnerships Team, Sales Operations teams, regional offices as well as functions within the IMG and Endeavor group.
• Research industries, brands and product categories most relevant to The R&A’s vision and brand pillars, targeting brands with a clearly articulated value proposition that demands attention.
• Ability to identify research and insights requirements, to provide clear briefs to Endeavor Analytics team and be able to assess and analyse any finding to support outreach, meetings, and negotiations.
• Build and manage a pipeline of sales opportunities, effectively connecting with senior decision makers from target brands and existing IMG and Endeavor clients.
• Bring creativity, innovation to the commercial programme and sales process and must be able to adapt and bring new ideas the sales process and be able to articulate this to potential partners.
• Understand the sponsorship and sport marketplace, changing requirements and needs of partners and brands, adapt the sales process accordingly.
• Build relationships and support colleagues with developing outreach materials to support delivering success.
• Work with Golf’s in-house creative team to deliver compelling presentations supported by a thoroughly researched, data driven business case, innovative partnership marketing campaigns and activations. 
• Prioritise those opportunities which deliver the greatest revenue potential, driving the sales process through the pipeline through to contract, leveraging any and all resources.
• Will need to maintain strong communication and reporting across the partnership.
• Will have experience working internationally, with golf experience /knowledge and a strong sales background.
• Results and performance will be linked to revenue delivered.

Unusual Challenges or Circumstances

• Regular weekend work where you may be required to travel to events domestically and internationally.
• Outside of event travel there will be a requirement to travel for meetings as part of the role.
• Able to commit to periods away from home, primarily in St Andrews, Scotland.

Key Results Areas

• To successfully grow the commercial revenue streams across sponsorship and partnerships.
• To deliver the agreed growth target identified as part of IMG’s agreement with the R&A 
• To foster a positive working relationship with the key principals across The R&A.
• Demonstrate positive business behaviors.

IMG

IMG, the pioneer in golf, was founded by Mark McCormack in 1960 following a gentleman’s agreement handshake between Mark and Arnold Palmer. This was the start of athlete representation as we know it today.Over the years IMG has extended into numerous sports but its roots are firmly set within Golf and we are proud to have staged over 800 events since 1960.

IMG Golf can help drive business’, brands and shape the game of golf through being embedded in all aspects from Academies through golf course design and management to licensing and Tours. We help to grow the game through developing grass route programmes, leveraging our relationships with players and brands to access and influence new participants and fans to the world of Golf. Creating extraordinary experiences through strategic brand activations, world-class hospitality and corporate golf days, IMG now sits within the Endeavor umbrella, the world’s leading entertainment and media agency.

The R&A

The R&A Playbook

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The R&A are the custodians of the game of Golf outside of North America. They manage more than 40 professional and amateur championships each year, including The Open, The Women’s Open, Curtis Cup and Walker Cup. Their purpose is to make golf more accessible, appealing, and inclusive and to ensure it is thriving 50 years from now.

IMG and The R&A have a relationship that spans more than 50 years, primarily across media rights and distribution, partnerships, and event support. As part of an evolution of the relationship, IMG is building a dedicated strategic partnerships team to deliver even greater success in the future. This role is crucial to delivering that success working on some of the biggest properties in golf and arguably the most exciting time in The R&A’s history.

Your Career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a steppingstone to the next stage and beyond. Examples of roles that people previously advanced to from the role or the level of this position are Vice President. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.

As a valued employee you will have access to development tools to support your career and personal development with IMG.

Knowledge And Experience

• Demonstrable relevant experience
• An extensive network of senior client relationships
• Demonstrable experience of developing high value, consultative, solution focused marketing programmes for mature and/or niche properties
• Relevant experience selling technology and sustainability focused propositions an advantage
• Understanding of Golf is a nice to have, but not a must
• Capable of thinking creatively with a commercially driven, entrepreneurial mindset
• Demonstrable experience of building, managing, and prioritising a pipeline to deliver effective results with a personal track record of leveraging referrals, developing leads, and securing meetings with prospective partners to close deals
• Experience initiating and driving sales
• Can demonstrate experience of responding to brand needs, producing tailored propositions to suit the needs of individual companies
• A thorough understanding of the end-to-end sales process and the customer buying process (including awareness of the emotional connections required by brands)
• Experience in effective storytelling of partnership opportunities to and engagement of senior and c-level executives and targeted companies and brands
• Proven experience of sales in business, having both initiated and executed mid to high value sales in either a B2B or B2C environment
• Proven track record of successful client relationships and strategic account management/engagement

Skills & Abilities

• Must have strong written and verbal English language skills.
• Strong people management skills and ability to excel in a fast-paced environment
• Working knowledge of MS Office software, including Word, Excel, Outlook, and PowerPoint.
• Ability to build long lasting working relationships with internal and external stakeholders at all levels
• Ability to self-direct and motivate
• A strong team player that is flexible dependent on business demand
• Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines
• Strong organisational skills with the ability to multitask and prioritise
• Strong verbal and written communications and interpersonal skills with the confidence to create leads in person and on the phone
• Strong sales, presentation, and negotiation skills. 
• Strong decision making and awareness of the need for involvement of legal, finance and senior teams at the appropriate stages
• Ability to monitor own performance at regular intervals and develop alternative strategies if sales plan/own goals are not being achieved
• Ability to work in a constantly evolving environment and keep focussed on objectives and bigger picture
• Handles objections to win trust and business
• Sells business values and negotiates for success
• Ability to recognise and overcome attitudes, beliefs and emotional blocks that create resistance to change, which alters level of participation because of an emotional point of view.

Working Conditions 

• This is a permanent position.
• This role will be based at Chiswick Park, London.
• Working hours are 9:00 – 17:00, Monday to Friday 
• Occasional travel and weekend work may be required

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.