Position Summary
This position will sit in the Fan Engagement & Direct-To-Consumer leadership team and will primarily focus on developing and implementing an audience-centric content and social strategy that supports our business objectives, leading the development of content initiatives in all forms to build awareness, consideration and preference for the NBA products and services.
Major Responsibilities
- Develops a framework to create, commission and / or acquire interesting, innovative, funny and relevant content that will connect our brand with target groups around Europe across channels.
- Leads content development and manages execution of new ideas leveraging internal and external resources
- Understands the principals of optimizing content for search, user experience and content curation across all publishing channels
- Ensures ongoing measurement of content performance (acquisition, engagement, and conversion) and reports on effectiveness
- Hires, develops, leads, and inspires a team of internal and external content creators to achieve the stated goals
- Spearheads, manages, and oversees social partnerships both within NBA and the sports industry as well as with like-minded brands
Required Skills/Knowledge
- Passion for all forms of Sports entertainment, digital distribution, and the implementation of new business / digital models
- Excellent knowledge of content publishing, editing and production software and equipment
- Ability to plan and manage at both strategic and operational levels
- Fluency in English and other European language is a plus
- Proficient in Microsoft Word, Excel, and PowerPoint
Experience Required
- Minimum of 12 of experience as a respected leader in multichannel content creation, ideally at a Tier 1 content organization in Europe or the U.S.
- Experience creating compelling stories/messages for specific target demographics
- Proven experience hitting key social KPIs: social engagement & audience traffic growth
- Proven track record in building, growing and managing teams
Educational Background Required
- Bachelor’s degree required
- Master’s degree in Journalism, English, Marketing or related discipline. Master’s degree is a plus