American football Archives - Page 2 of 3

Coordinator, Sponsorship – NFL

Overview /Objective

This role will be a critical member of the team that supports the management and execution of League partners’ contractual agreements. Specific duties are essential for this role to manage the day-to-day requirements of League partners and work across the League to support initiatives with the partner.

Responsibilities

Day to day responsibilities for managing minimum of 8 partners
Fulfilment of contractual deliverables in partner deals
Fund management (Secure invoices, secure payment, track fund)
Manage client creative approval process
Work with PR, Brand, Legal and applicable internal groups for alignment on partner programs
Support on upsell deck development for sales pitches
On site activation lead and execute partner experiences at NFL events
Cross departmental support on projects to secure and execute partner deliverables (Pro Bowl, Honors, Kickoff, etc)
Client hosting and building relationships for the future

Required Qualifications

Bachelor’s Degree
1-3 years’ experience in sports/agency or relevant experience
Sales experience preferred
Microsoft Office (PowerPoint, Word, Excel)
CRM (Salesforce/Dynamics)
Adobe (Photoshop)

Other Key Attributes / Characteristics

Self-starter with strong work ethic
Team player
Good communication skills
Problem solver
Creative thinker
Good with time management
Organized

Physical Demands

Planning and executing partner programs at League events
Hosting, hours talking and taking care of client needs

Travel

Around planning and executing events (25% of time)

Salary / Pay Rang

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

NFL employees are required to work 40 hours per week. Work in this particular role will likely exceed 40 hours per week
Some weekend work for hosting clients and event management
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

Senior Coordinator, Communications – NFL

Overview /Objective

This position will oversee with direction from the Director and Chief NFL Spokesman the implementation of a proactive communications and media monitoring operation focused on capturing, analyzing, and shaping the news to advance the league’s mission and priorities.

Responsibilities

Serve as a key member of the News Bureau, proactively pitching story ideas and securing placement of positive NFL coverage.
Work cross-departmentally to build a list of non-football outlets and national media with whom to establish relationships and a plan for doing so.
Work closely with junior members of the department to monitor, identify, and distribute timely NFL news items.
Analyze news important to the league and deliver coverage reports to executives in real time.
Support NFL executives on proactive communications strategies, including press conferences and interviews.
Have a constant pulse on the social media conversation, identifying areas for reinforcement or pushback.
Create press materials including news releases, talking points, reporter emails, etc.
Help prepare executive briefing material and backgrounders.

Required Qualifications

Bachelor’s degree in related field and a minimum of 4 years experience in communications, public relations, journalism, sports, OR an equivalent combination of education and experience.
Knowledge of PR functions including media relations, executive/talent preparation, media monitoring, storytelling and story placement, and news analysis.
Knowledge of and interest in the NFL, current events and trends in sports media, marketing, and business.
Knowledge of and relationships with key NFL media, and the ability to expand those relationships.
Strong written and verbal communications skills.
Excellent organizational skills and strong multi-tasking skills.
Ability to proactively identify opportunities to promote NFL initiatives, employing cutting edge communications tools and strategies.

Other Key Attributes / Characteristics

Initiative—always anticipating next steps and pushing for greater success.

Excellent news judgement and an ability to identify holes and opportunities in coverage.
Knowledge of the PR field including proactive pitching, reporter pushback, and constant follow-through.
Demonstrable experience working in fast-paced environments under deadline pressures.
Intellectual curiosity and a proven track record delivering high-quality work.
A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the league.

Physical Demands

Non-applicable

Travel

This position will require travel to key NFL meetings and events, including on some weekends.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms /Expected Hours of Work

Full-time employee. This is an exempt-level position and will require some work on nights, weekends, and holidays.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

Director NFL+ – NFL

The NFL+ content lead will play a key role in defining the content direction for NFL+, a direct-to-consumer product. This role will work with internal stakeholders to ideate and execute premium football content, both in- and out of season.

An ability to think creatively, a passion for football, solid digital content experience, and knowledge of all aspects of production are important in this role.

This role is in-office and located in Los Angeles.

Responsibilities

Ideate and ensure delivery of content tailored to engage, inform, entertain, and retain NFL+ subscribers
Create a content calendar with the goal of keeping subscribers engaged year-round
Work with content producers to keep projects on deadline and on par with quality expectations
Work across key league teams, including Strategy, Events, Product, Marketing, Legal, Talent, and Production
Leverage analytics effectively and creates reports/insights to understand audience preferences and build/adjust content plans accordingly
Has strong working knowledge of the NFL, including current players, storylines, trends and schedules with respect to the NFL season as well as its year-round events

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range

Required Qualifications

Basic Qualifications:
5-7 years of experience in digital content/production environment
Experience bringing content from initial creative development to distribution
Full schedule availability, including nights, weekends and gameday
Ability to think big around the NFL’s direct-to-consumer offerings

Preferred Qualifications

Has a working knowledge of cinematography, editing and graphics.
Direct-to-consumer experience is a plus

Other Key Attributes / Characteristics

An ability to think creatively
A passion for football

Physical Demands

Travel

Occasional travel required

Terms /Expected Hours of Work

NFL employees are required to work 40 hours per week
Occasional weekend work required

Senior Manager, Marketing Technology – Los Angeles Rams

Every year, the Los Angeles Rams bring together millions of fans across the country and around the world, as we play for the chance to be named the best team in the NFL. But the Rams are about much more than just football. As an organization, we strive to make Los Angeles better by connecting people through sport, both on and off the field. We are about the legacy of fandom that brings together generations of families year after year, we are about the excitement of sport and live events – an experience that cannot be replicated, we are about our community and making a meaningful impact in the world around us, and we are about ensuring we embody and represent the diversity and uniqueness of our city, Los Angeles. Following the opening of SoFi Stadium, and more recently, winning Super Bowl LVI, the Los Angeles Rams are at an exciting stage of growth and are looking for passionate individuals that have the desire to be a part of something bigger.

As the Sr. Manager, Marketing Technology you will lead the discovery, implementation, adoption, and continuous improvement of platforms that enable a robust data-driven strategy for our marketing and partner teams. In your role you will deliver strategies, solutions, and tactical support across a variety of functions including digital marketing and advertising, creative and content, database and analytics, information technology, sales/service, and sponsorship. The MarTech leader will develop the marketing technology roadmap and ensure the health of the ecosystem by prioritizing stakeholder alignment, new product discovery, vendor relationships, backlog management, value-delivered reporting, and system health monitoring.

Job Responsibilities:

Lead the creation and implementation of an end-to-end, multi-year product roadmap for marketing technology in partnership with key stakeholders that meet current and future organizational needs; continually evaluate roadmap potential updates as new technology becomes available
Work in close collaboration with various teams across the organization to understand individual and macro needs, outcomes and value and ensure roadmaps are aligned to those needs, outcomes, and value
Project management of all new marketing technology implementations, including managing timelines, coordination with IT team, and ongoing reporting of critical deliverables
Manage overall audience enablement for marketing, sales, and service end-points including system connectivity, automation of data refreshes, manual ad-hoc list pulls, and ongoing optimizations
Track product adoption, system performance, unnecessary redundancies, and value delivered of marketing technology
Manage fan data operations to improve database usability, grow unique fan records, increase match rates, and expand fan profiles through data acquisition
Perform vendor sourcing, RFP’s, and handle all legal requirements for marketing technology
Own data privacy management, including the implementation of new technology and processes to be compliant with relevant mandates as well as fulfilling privacy inquiries
Build positive relationships with strategic partners and influence the efficient usage of marketing capabilities
Create and update training and process documentation on each piece of marketing technology

Experience:

8+ years of experience supporting marketing technology solutions
5+ years experience with database and analytical software, which may include SQL, SPSS, Azure, Q, PowerBI, Tableau or similar
3+ years experience managing a marketing technology team
2+ years managing a budget, projecting and tracking expenses
Bachelor’s degree in Marketing, Business, Information Technology, Statistics, or related field required
Hands-on experience implementing AND ongoing product ownership of both large-scale marketing technology platforms and small-scale, specialty solutions is required
Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles is required
Extensive experience in matching technology solutions to data-driven marketing, segmentation, personalization, and attribution principles; passion for attacking opportunities and solving issues via cutting-edge technology
Vast Experience in data collection and cleansing, match/merge, and audience creation and resolution
Experience enacting and administering data privacy policies according to various legislations is preferred
Skilled in educating organizations on the principles of marketing technology and gaining buy-in within organizations on new concepts
Ability to implement and maintain substantial tech systems with lean resources
Strong project planning, critical thinking, problem solving and organizational skills w/heavy attention to detail
Experience sourcing vendors, drafting RFPs, and working with internal teams to conduct due diligence
Comfortable leading organizations through influence and relationship-building without direct authority or control; must have an entrepreneurial mindset while remaining focused on cross-team collaboration
Ability to work with little oversight while regularly updating stakeholders on progress and timelines
Excellent communication and interpersonal skills and comfortable presenting to all levels of the organization
Strong time management competency and the ability to multi-task within a fast-paced environment
Ability to work flexible hours as needed, including but not limited to evenings, weekends and holidays

The Los Angeles Rams are proud to be an Equal Opportunity Employer.

We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves.

Desired Skills and Experience

Experience

8+ years of experience supporting marketing technology solutions
5+ years experience with database and analytical software, which may include SQL, SPSS, Azure, Q, PowerBI, Tableau or similar
3+ years experience managing a marketing technology team
2+ years managing a budget, projecting and tracking expenses

Director, NFL+ Content – NFL

Job Description

Overview / Objective

The NFL+ content lead will play a key role in defining the content direction for NFL+, a direct-to-consumer product. This role will work with internal stakeholders to ideate and execute premium football content, both in- and out of season.

An ability to think creatively, a passion for football, solid digital content experience, and knowledge of all aspects of production are important in this role.

This role is in-office and located in Los Angeles.

Responsibilities

Ideate and ensure delivery of content tailored to engage, inform, entertain, and retain NFL+ subscribers
Create a content calendar with the goal of keeping subscribers engaged year-round
Work with content producers to keep projects on deadline and on par with quality expectations
Work across key league teams, including Strategy, Events, Product, Marketing, Legal, Talent, and Production
Leverage analytics effectively and creates reports/insights to understand audience preferences and build/adjust content plans accordingly
Has strong working knowledge of the NFL, including current players, storylines, trends and schedules with respect to the NFL season as well as its year-round events

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range

Required Qualifications

Basic Qualifications:
5-7 years of experience in digital content/production environment
Experience bringing content from initial creative development to distribution
Full schedule availability, including nights, weekends and gameday
Ability to think big around the NFL’s direct-to-consumer offerings

Preferred Qualifications

Has a working knowledge of cinematography, editing and graphics.
Direct-to-consumer experience is a plus

Other Key Attributes / Characteristics

An ability to think creatively
A passion for football

Physical Demands

Travel

Occasional travel required

Terms /Expected Hours of Work

NFL employees are required to work 40 hours per week
Occasional weekend work required

Partnerships Development Manager – NFL

The Partnerships Development Manager is a key role within the Commercial team, with the core aim of generating meaningful partnerships and revenue, through the packaging and selling of NFL assets to prospective brands.

Responsible for the entire sales cycle including; initial approach, generating meetings, negotiation and closing. Responsible for achieving personal sales targets in line with the overall team target.

You’ll have a track record of success as a genuine ‘deal maker’ and superb contacts. Core responsibilities of the role will include, but not be limited to:

Proactively prospect in categories and sectors as required including compilation of company overviews, working to identify key decision makers across Europe
Active solicitation of new business including cold calling, emailing & networking on a daily basis
Identifying and contacting key decision makers at C-suite level
Prepare, track and manage pipeline and ensure that contact databases of target companies are maintained and used for intelligent CRM
Work with support teams, including research, design and agencies to ensure best-in-class bespoke presentations and approach methods are used for each prospect
Coordinate with other NFL divisions (marketing, content, operations) to align concepts and promotions being integrated into new business proposals
Work closely with finance and legal to prepare financial and legal documentation for contracts
Negotiate commercial terms with potential new partners and close partnerships through to signature
Maintain strong marketplace knowledge about industry trends and company spend in sponsorship/ marketing
Communicate clearly the progress and pipeline development to internal stakeholders
Develop strategic partnerships that leverage the NFL’s key assets and differentiators

Skills & Attributes

Strong communication skills and ability to perform well under pressure
Quick learner, maintaining an open mindset to different ways of working
Good attention to detail, whilst maintaining a broad strategic view
Independent and innovative, a “doer” as well as an excellent team player
Excellent communication skills both verbal and written
Highly organised with attention to detail
Proficient at understanding and interpreting data related to audience demographics and financials

Required Education and Experience:

Five-Seven years’ experience in partnership sales
Proven track record of closing deals through full cycle sales process
High level of competency on Microsoft Office, particularly PowerPoint and Excel
A genuine passion for sport

Desired:

German language
Use of Bylder presentation platform

Director, Identity, Consent and Privacy Data Management – NFL

The Data & Analytics team is looking for a Director, Identity, Consent & Privacy Data Management with experience implementing identity, consent management systems and frameworks. Reporting to the VP of Data Engineering, this role will be responsible for the establishment and management of enhanced Consent & Preferences management activities across the Enterprise. They will be responsible for identity management and should be experienced in dealing with vendor services/tools. This will include working closely with the Data Management, Marketing, Analytics and Legal business partners and technology teams, as well as representatives of all member Clubs to ensure consistency throughout our business.

The successful candidate will have experience with building and leading data services at scale – developing the strategy for the enterprise and understanding how to collaborate and leverage the service with business partners, vendors, and data providers.

Responsibilities

Build and execute a Coordinated Consent and Preferences Management (CCPM) system that builds a unified view and enables full management of user consent & preferences regarding fan, customer and partner data and privacy across the NFL ecosystem.
Responsible for strategy around CCPM and Identity Resolution Platform Management.
Creation of an automated process to ensure that express consent is properly captured and that there is full transparency for our fans, customers, users, and visitors.
Onboarding of data sources into the Identity Resolution Platform and CCPM.
Working with Legal team to link privacy/opt-in/out terms to the CCPM and familiar with constantly changing regulations such as CCPA and GDPR.
SME advice to & Collaboration with UX teams across the League ecosystem, in implementation of the CCPM “Preferences Center.”
Work with Analytics, Marketing, Digital Media, Legal and business partners to define requirements and capabilities for the implementation of an enterprise-wide Coordinated Consent and Preferences Management (CCPM) system.
Create and Document proper controls to ensure compliance and ethical use of services.
Act as SME (in collaboration with Legal team) on privacy, consent & consumer data regulatory frameworks, including both US State-based and international regimes (e.g., GDPR, CCPA).
Own and oversee day-to-day activities, as well as accountability for project outputs/deliverables and status updates.
Manage roadmap for enterprise-wide rollout, as well as the launch of new features releases and manage the cross-functional implementation of the plan. Ensure plan alignment for features across the organization.
Manage projects through entire execution.
Strictly adhere to legal and compliance guidelines regarding access and exposure to sensitive and confidential information.

Required Qualifications

Demonstrated experience in Identity, Consent and Privacy strategy & team leadership.
Working experience with implementation & operation of Consent management platforms. Experience with OneTrust or Axciom is a plus.
Tertiary qualification in an analytic, data science or technology field of study.
10+ years of experience in data platforms & systems.
Strong Database skills is preferred.
Familiarity or Knowledge of working in Cloud environment (AWS/Azure)
Strong communication, presentation, and interpersonal skills.
Superb design and innovation skills.
Ability to take initiative, multi-task, and work in a fast-paced environment.
Capability to liaise with all levels across the enterprise on projects and ad-hoc requests.
Strong detail orientation is essential in this role.
A Team player and self-starter.

Physical Demands

Travel

Terms / Expected Hours of Work

NFL employees are required to work 40 hours per week.
FLSA exempt.
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, considering the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

Director Content and Production – Cleveland Browns

The Cleveland Browns are seeking a full-time Director of Content and Production to oversee and manage the creation of all content assets for the team’s television, radio, digital and social properties. They are an expert in content and channel optimization, ensuring all content is on-brand and supports marketing and sales initiatives, both short and long-term.This creative thinker is also data-driven and stays current with industry trends introducing innovation and best practices to his/her department and the organization.

Essential Duties & Responsibilities

Work with SVP, Marketing and Media and Director of Marketing to develop content goals in alignment with our organizational and brand goals
Coordinate and directionally guide the production team; guide decision making and concept development ensuring consistency and alignment
Manage and oversee department budget, while keeping equipment and studio spaces up to date with industry standards and best practices
Employ data and insights to strategically maximize content consumption, fan engagement and impressions
Collaborate and integrate closely with internal stakeholders to drive new business and raise the value of all media properties
Develop and maintain relationships with local and national broadcast partners to ensure Browns marketing, messaging and content standards are followed
Work closely with the team’s Creative Director on all creative and branding initiatives to ensure a consistent message across channels
Establish workflows for requesting, creating, and editing content
Create and direct professional development activities for staff and find new ways to grow and develop content team
Be a key contributor amongst the senior leadership marketing team

Qualifications & Requirements

8+ years of Content or Creative Director in an agency or at in-house environments; previous experience working in professional sports a plus
Deep craft experience with ability to develop, produce, shoot and/or edit creative concepts that results in compelling campaigns and creative work
Proven ability to direct department work, whether through external agencies, freelance vendors, or internal production resources, ensuring best-in-class product is delivered on time and within budget
Ability to work and foster a sense of teamwork in a fast-paced environment
Excellent communication, collaboration, and problem-solving skills
Use of appropriate communication tone, manner, and channel in all circumstances
Projects a positive image as well as
Must be available to work nights, weekends, and holidays
Uber creative, with a focus in creating unique and engaging content for all levels of consumers

Digital Content Editor – NFL

NFL Media is looking for a highly motivated, creative, and detail-oriented Digital Content Editor to work with NFL.com copy editors, writers and NFL Network reporters in the field on all types of news stories, including breaking and developing news situations. The candidate will be well versed in all news related to the National Football League. The candidate will also have a working knowledge of NCAA football, the NFL Draft and the NFL Combine. The ideal candidate is team oriented and collaborates well. Working on deadline and under pressure is a must. The NFL Media newsroom is a 24/7 operation, and this position will require weekend work and potentially after-hours assignments. You’ll have precise instincts and experience to make editorial decisions independently and the ability to stand behind those decisions when challenged .

Responsibilities

Train and directly oversee seasonal, contracted and part-time digital content producers, making story assignments and checking their work to ensure all content is grammatically correct, factually accurate and consistent with NFL Media’s editorial policies.
Select, prioritize, edit, and post content of all types (text, video, photo, etc.) in a fast-paced, deadline environment, mindful of NFL Media editorial and stylistic standards.
Think and react quickly to breaking news to coordinate breaking news language for the website and, as needed, NFL Network Ticker.
Work closely with reporters on researching, sourcing, and publishing stories.
Communicate effectively and efficiently with different NFL Media departments to ensure coverage is consistent across all media platforms, including during fast-paced breaking-news scenarios.
Demonstrate news judgment in editing and story selection consistent with NFL Media’s editorial policies.
Prioritize editing queue in-line with the daily content plan but informed by data provided by real-time metrics.
Manage the Around The NFL Twitter feed to maximize social impact and check that information is displayed creatively to capitalize user engagement.
Execute home-page content plan, while also making independent and well-reasoned decisions based on real-time metrics and common sense.

Required Education And Experience

At least three years editorial experience, preferably in online medium and in the sports industry
Familiarity with web analytics and their application
Proven NFL knowledge that lends itself to sound news judgment
Strong computer skills

Preferred Education And Experience

Preferred experience working in a content management system (CMS)

Other Key Attributes / Characteristics

Strong written and verbal communication skills
Strong organizational and prioritization skills
Ability to self-start and multi-task while setting priorities

Supervisory Responsibility

Oversee seasonal, contractors, and part-time Digital Content Producers

Travel

0-5%

Terms / Expected Hours of Work

NFL employees are required to work a minimum of 40 hours per week.
Ability to work late hours and weekends.
Flexibility on schedule is a must
The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
We also continue to prioritize the health and safety of our NFL workforce. Consistent with that commitment, considering the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread the COVID-19, we require that members of our NFL workforce be fully vaccinated. Exceptions are available only for those who need an accommodation for a qualifying disability or sincerely held religious belief or practice.
The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

Marketing, Senior Director, Brand Strategy & Fan Development – Kansas City Chiefs

Position Profile: Senior Director, Brand Strategy & Fan Development

Department: Marketing

Reports to: CMO & Executive Vice President

Status: Full-Time, Exempt

JOB SUMMARY:

The Kansas City Chiefs are looking to hire a Senior Director, Brand Strategy & Fan Development. In a newly created role reporting directly to the CMO, we are looking for someone that is passionate and experienced in developing marketing plans and platforms that help to drive brand love and increased fandom amongst existing and new fans. The Chiefs are uniquely positioned with a strong, large and loyal fanbase in Chiefs Kingdom and beyond. Our opportunity is to continue to engage with these fans physically and virtually while looking at new ways to interact with a more casual fan both locally, nationally and internationally which will need innovative and creative solutions.

The Sr. Director role will be to strategically lead, develop and execute the brand strategy in our ongoing effort to become the world’s team. In partnership with the Brand Strategy and Fan Development team, this role will be responsible for Club and League level platforms (Season Campaign, Playoffs etc.) including building new platforms and efforts to further engage with our avid fans while actively recruiting new fans (ex. Gen X, Latin, Women)

The successful candidate will have significant experience in every facet of consumer-facing marketing from research to strategy to creative to in-market performance marketing inclusive of short-term and long-term planning in support of brand health, retention, and marketing platform engagement goals.

The Kansas City Chiefs strive to create a championship culture on and off the field. Join us and be a part of amplifying one of the NFL’s most storied franchises. The success of this role will be to lead an effective and highly collaborative team by being analytical and creatively minded, the ability to develop strong relationships and to always consider the impact that sports can have on fans lives, near and far.

ESSENTIAL ACCOUNTABILITIES:

Directly responsible for the strategic planning of key cross-organizational initiatives, long-term planning, and marketing campaigns for Chiefs & NFL Tentpole events including Season Opening, Playoffs, Key Cause related platforms, Youth and more.
Set strategy, define key objectives and KPIs, develop marketing tactics, and oversee brand positioning to connect with current avid and new fans.
Lead a cross-functional and collaborative briefing, execution, and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to meet/exceed goals.
Experience in strong consumer understanding and channel planning to drive the most effective and efficient message to our fan groups.
Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
Oversee key established and new youth/school level fan focused initiatives and platforms including Chiefs Flag, Chiefs Kids Club, Training Lab etc.
Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
Deep collaboration with project management team, creative team and channel teams to ensure brief and plans are clear, timelines are met, and budget is managed.
Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
Partnership with the team that is overseeing International expansion in Germany and Mexico in finding ways to grow the brand globally.
Responsible for overseeing 2 full time employees plus seasonal interns

COMPETENCIES:

Analytical Skills-Synthesize information; uses intuition and experience to complement data; designs and generates creative solutions.
Problem Solving-Identifies and resolves problems in a timely manner; gather and analyze information skillfully. Must be able to develop solutions quickly and effectively.
Oral Communications-Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.
Written Communications- Writes clearly and informatively.
Change Management-Communicates changes effectively. Builds commitment and overcomes resistance; prepares and supports those affected by change and monitors transition.
Leadership-Exhibits confidence in self and others; inspires and motivates others to perform well. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates. Displays enthusiasm, passion and optimism.
Diversity-Demonstrates knowledge of the EEO policy and shows respect and sensitivity for cultural differences. Trains and educates others on the value of diversity and promotes a harassment free environment.
Innovation-Displays original thinking and creativity. Meets challenges with resourcefulness.
Judgment-Displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in decision making process.
Motivation-Demonstrates excellent personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles. Takes calculated risks to accomplish goals.

REQUIREMENTS:

8-10+ years of consumer brand marketing experience from either a consumer brand or product, professional sports league, or top performing agency, with a proven track record of success.
Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus.
4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.
Superior leaderships skills; demonstrated ability to influence and engage direct and indirect reports and peers.
Strong experience in the digital, social and new media space
Strong Strategic ability, analytical skills, and bias for action.
BA/BS from top undergraduate university with degree in marketing, communications, or related field.
People first and creatively minded, a strong sense of passionate and positivity to create and execute new thinking, strong collaborator while being adaptable and agile.
Ability to influence others without formal authority; motivate teams from across the business
Ability to communicate difficult messages tactfully and act with influence
Passionate for team collaboration & a plus if there is a love of sports or desire to learn