Senior Partnership Sales Manager – NBA (EME)
NBA
About the job
The NBA are actively seeking a Senior Partnership Development Manager who will take a key role in the sponsorship sales process across EME at both a regional multi-market and national single market level.
The focus for the successful candidate will be on prospecting, pitching, negotiating and securing new marketing partners. The role is London based, with a hybrid working pattern, and likely to involve around three days in office each week and there will be regular European travel too.
The role would ideally suit someone from a Business Development, Partnership Sales background, ideally working in a major rightsholder / team / brand delivering forward thinking partnership deals.
Major Responsibilities
- Develop and implement a sales strategy for the NBA Europe Game as part of the overall EME new business strategy and ownership of the new business revenue targets associated with the event.
- Develop and implement a sales strategy for regional sales categories and ownership of the revenue targets associated with these.
- Prospect, target and sell tailored NBA partnerships to multinational and national companies in relation to the above, utilizing data and research as well as an extensive external personal network.
- Consult with both multinational and national companies to determine their sales and marketing objectives as well as the strategic direction of their business, markets and competitors and create integrated marketing partnerships/programmes that will meet these objectives.
- Creatively develop new commercial opportunities and initiatives that can be successfully taken to market which will include IP, media, promotional, and event-based assets
- Build and maintain strong relationships with external stakeholders and senior decision makers at potential partners and agencies in the region
- Work collaboratively with other internal NBA functions, both in this region and globally, to help develop rights packages that can successfully be taken to market.
- Work with the other members of the EME Business Development team on shaping the regional strategy and proactively contribute to sales efforts in other EME markets as required.
Required Skills/Knowledge
- Successful track record in international sales (preferably within the sports sector)
- Strong understanding of the sponsorship market and a network of relationships across all sectors of the sponsorship landscape
- A track record of securing sponsorship contracts for rights holders
- Ability to develop creative solutions which will meet the objectives of prospective marketing partners
- Strategic thinker – able to shape, develop and execute the strategy for a diverse region
- Strong persuasive and negotiation skills
- A credible communicator, adept at operating at Board/Senior Executive level and with excellent presentation skills
- Commercially minded and results driven – ability to meet and exceed sales targets
- Ability to work well within a matrix organization
- Fluency in English. Additional languages such as French / Spanish would be helpful but not essential.
The Executives in Sport Group are retained on behalf of the NBA to appoint a New Business Development Manager. All direct applications and CV’s will be forwarded to The Executives in Sport Group.
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