Overview /Objective 

This position will oversee with direction from the Director and Chief NFL Spokesman the implementation of a proactive communications and media monitoring operation focused on capturing, analyzing, and shaping the news to advance the league’s mission and priorities.

Responsibilities

  • Serve as a key member of the News Bureau, proactively pitching story ideas and securing placement of positive NFL coverage. 
  • Work cross-departmentally to build a list of non-football outlets and national media with whom to establish relationships and a plan for doing so. 
  • Work closely with junior members of the department to monitor, identify, and distribute timely NFL news items. 
  • Analyze news important to the league and deliver coverage reports to executives in real time. 
  • Support NFL executives on proactive communications strategies, including press conferences and interviews. 
  • Have a constant pulse on the social media conversation, identifying areas for reinforcement or pushback. 
  • Create press materials including news releases, talking points, reporter emails, etc. 
  • Help prepare executive briefing material and backgrounders. 

Required Qualifications

  • Bachelor’s degree in related field and a minimum of 4 years experience in communications, public relations, journalism, sports, OR an equivalent combination of education and experience. 
  • Knowledge of PR functions including media relations, executive/talent preparation, media monitoring, storytelling and story placement, and news analysis. 
  • Knowledge of and interest in the NFL, current events and trends in sports media, marketing, and business. 
  • Knowledge of and relationships with key NFL media, and the ability to expand those relationships. 
  • Strong written and verbal communications skills. 
  • Excellent organizational skills and strong multi-tasking skills. 
  • Ability to proactively identify opportunities to promote NFL initiatives, employing cutting edge communications tools and strategies. 

Other Key Attributes / Characteristics

Initiative—always anticipating next steps and pushing for greater success.

  • Excellent news judgement and an ability to identify holes and opportunities in coverage. 
  • Knowledge of the PR field including proactive pitching, reporter pushback, and constant follow-through. 
  • Demonstrable experience working in fast-paced environments under deadline pressures. 
  • Intellectual curiosity and a proven track record delivering high-quality work. 
  • A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the league. 

Physical Demands 

Non-applicable

Travel 

This position will require travel to key NFL meetings and events, including on some weekends.

Salary / Pay Range 

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms /Expected Hours of Work 

  • Full-time employee. This is an exempt-level position and will require some work on nights, weekends, and holidays. 
  • The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
  • The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.


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Details

Location
New York, North America

Posted
31 January, 2023