iSportConnect, in association with Content Arena, presents media rights to elite horse-racing events.

The Crown Jewels incorporates the best of the sport – high drama, royalty, world class production and sporting excellence in each race as the stars travel the globe to compete in some of the world’s most famous and iconic sporting events.

15 Races in 8 countries across 4 continents, each programme produced to the highest standard by world-leading companies.

Each event is so much more than just a race. Programming captures the elite global fashion, lifestyle, royalty and culture that is unique to each event, attracting hardcore sports and general entertainment fans. Promos, sizzle reels, social media assets, highlights and more content package also available.

Partnerships can be structured around single events (like the ones in January and February), or season-long, incorporating legendary races like the Royal Ascot.


Schedule:
Taking place over 11 months, it ties events like Royal Ascot, the Melbourne Cup and the Breeders’ Cup in an exciting season. The upcoming two events will be:


Pegasus World Cup, Saturday 28th January
 The racing season kicks off in spectacular fashion with two multi-million-dollar
events hosted in the heart of Miami, USA.
 Breath-taking sporting action meets glamour, fashion, celebrity, and music, with
special performances from Kygo and One Republic during the show.
 World-class 90-minute live broadcast produced by NBC, accompanied with a suite of
supporting assets (promos, highlights, sizzle reels)
Saudi Cup, Saturday 25th February
 One of the world’s sporting highlights, all eyes turn to Riyadh, Saudi Arabia for the
running of the ‘World’s Richest Race’ with US$20 million on the line.
 The finest thoroughbreds from around the world compete in this truly international
event.
 60-minute live bespoke international broadcast produced by IMG, with supporting
content, previews, highlights and more available.
More info:



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Posted
16 January, 2023