ATP Media is the broadcast arm of the ATP World Tour and provides the centralised exploitation for worldwide television and digital broadcast rights across the ATP World Tour. With unrivalled access and expertise in the broadcast production of men’s professional tennis, the company delivers an end-to-end solution for global broadcasters incorporating host production and global delivery for the Nitto ATP Finals, Next Gen ATP Finals, ATP World Tour Masters 1000s plus world feed production and global delivery for the ATP World Tour 500s & 250s.

ATP Media operates Tennis TV, a direct-to-consumer digital subscription streaming service for the ATP World Tour. Tennis TV streams over 2,000 live matches a year across a wide range of mobile apps and streaming platforms.

Role overview: 

The Media landscape is changing. Sport has traditionally relied upon the value of TV audiences to underwrite the sponsorship value sold by tournaments, displaying sponsors on screen. However, with the decline in broadcast viewing figures and growth in digital, tennis needs to more effectively measure and value a growing digital audience to capitalise on this changing landscape.

Historically all audience measurement and valuation was outsourced to third parties, but now the business wants to build intelligence and capability internally, so we can better serve Tournaments as audiences and platforms continue to transition to digital. In response to this changing landscape, ATP Media have built a new team ‘Media and Fan Data Services’ accountable for growing, valuing, and measuring our digital audience.

This role is to join this hugely exciting area of our business that will see continued investment and prominence in the years to come. This role represents the third position within this new strategic team, and as such requires a dynamic, personable and proactive individual to work with the Head of Media and Fan Data Services and Insights Manager.

Duties and Key Responsibilities: 

As the Media and Fan Data Services Analyst you will work alongside the Insights Manager and Head of Media and Fan Data Services to support ATP in delivering insight support internally and for tournaments around the globe. With only 1+ years’ experience we’re looking for someone who has interest and enthusiasm in the below responsibilities – not necessarily experience within them but this is beneficial.

  • Support the Insights Manager in managing two agencies to deliver the media measurement and evaluation reports to tournaments throughout the year
  • Use analytics tools and audience dashboards to interpret viewership and valuation across linear TV, streaming and social media to build reports
  • Support in valuing and reporting on additional sponsored digital campaigns for tournaments.
  • Support with any ad hoc evaluation queries from commercial team and tournaments.
  • Analyse and manipulate raw data to identify trends (Excel skills required).

Qualifications, Skills & Attributes:

  • 1+ years’ experience working in Rights Holder or media/sports marketing agency environment
  • Analytical mind – genuine interest in analysing data and identifying the ‘so what’
  • Good Excel capability – comfortable building pivot tables to structure and analyse data
  • Experience working with TV audience data useful but not essential
  • Energy and enthusiasm to join a growing team building and delivering capability for the first time
  • Appetite to understand the sports industry, and the digital space / media in particular
  • A collaborative team player with good verbal and written communication skills
  • Ability to manage their time effectively across multiple workstreams
  • Self-starter with the ability to take own initiative
  • Highly motivated and proactive

ATP Media is an equal opportunities employer.

Reporting to: Head of Media and Fan Data Services

Location: Head Office – Wimbledon, Worple Road, SW19 4DD

Working Hours: Mon – Fri 9am to 5pm

Benefits

Private Medical Insurance

Life Assurance 4X Salary

NEST Pension 5%

Bonus Program

Hybrid Working

Training & Development

Cycle to work, Season Ticket Loan, Eyecare Scheme



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Details

Location
London, United Kingdom

Posted
9 March, 2023