Marketing, Senior Director, Brand Strategy & Fan Development – Kansas City Chiefs
Kansas City Chiefs
Position Profile: Senior Director, Brand Strategy & Fan Development
Department: Marketing
Reports to: CMO & Executive Vice President
Status: Full-Time, Exempt
JOB SUMMARY:
The Kansas City Chiefs are looking to hire a Senior Director, Brand Strategy & Fan Development. In a newly created role reporting directly to the CMO, we are looking for someone that is passionate and experienced in developing marketing plans and platforms that help to drive brand love and increased fandom amongst existing and new fans. The Chiefs are uniquely positioned with a strong, large and loyal fanbase in Chiefs Kingdom and beyond. Our opportunity is to continue to engage with these fans physically and virtually while looking at new ways to interact with a more casual fan both locally, nationally and internationally which will need innovative and creative solutions.
The Sr. Director role will be to strategically lead, develop and execute the brand strategy in our ongoing effort to become the world’s team. In partnership with the Brand Strategy and Fan Development team, this role will be responsible for Club and League level platforms (Season Campaign, Playoffs etc.) including building new platforms and efforts to further engage with our avid fans while actively recruiting new fans (ex. Gen X, Latin, Women)
The successful candidate will have significant experience in every facet of consumer-facing marketing from research to strategy to creative to in-market performance marketing inclusive of short-term and long-term planning in support of brand health, retention, and marketing platform engagement goals.
The Kansas City Chiefs strive to create a championship culture on and off the field. Join us and be a part of amplifying one of the NFL’s most storied franchises. The success of this role will be to lead an effective and highly collaborative team by being analytical and creatively minded, the ability to develop strong relationships and to always consider the impact that sports can have on fans lives, near and far.
ESSENTIAL ACCOUNTABILITIES:
- Directly responsible for the strategic planning of key cross-organizational initiatives, long-term planning, and marketing campaigns for Chiefs & NFL Tentpole events including Season Opening, Playoffs, Key Cause related platforms, Youth and more.
- Set strategy, define key objectives and KPIs, develop marketing tactics, and oversee brand positioning to connect with current avid and new fans.
- Lead a cross-functional and collaborative briefing, execution, and measurement process across internal and external teams, crafting and leading effective strategies and integrated plans designed to meet/exceed goals.
- Experience in strong consumer understanding and channel planning to drive the most effective and efficient message to our fan groups.
- Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
- Oversee key established and new youth/school level fan focused initiatives and platforms including Chiefs Flag, Chiefs Kids Club, Training Lab etc.
- Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
- Deep collaboration with project management team, creative team and channel teams to ensure brief and plans are clear, timelines are met, and budget is managed.
- Oversee the creation of content marketing assets to bring brand programs to life, build positive brand sentiment, and drive awareness and fan engagement.
- Work with strategy, insights, and influencer teams to implement an integrated communications process across the Department, from insights to message creation to dissemination of message across the ecosystem.
- Partnership with the team that is overseeing International expansion in Germany and Mexico in finding ways to grow the brand globally.
- Responsible for overseeing 2 full time employees plus seasonal interns
COMPETENCIES:
- Analytical Skills-Synthesize information; uses intuition and experience to complement data; designs and generates creative solutions.
- Problem Solving-Identifies and resolves problems in a timely manner; gather and analyze information skillfully. Must be able to develop solutions quickly and effectively.
- Oral Communications-Speaks clearly and persuasively in positive or negative situations; listens and gets clarification. Demonstrates group presentation skills and participates in meetings.
- Written Communications- Writes clearly and informatively.
- Change Management-Communicates changes effectively. Builds commitment and overcomes resistance; prepares and supports those affected by change and monitors transition.
- Leadership-Exhibits confidence in self and others; inspires and motivates others to perform well. Readily accepts feedback from others and provides vision and inspiration to peers and subordinates. Displays enthusiasm, passion and optimism.
- Diversity-Demonstrates knowledge of the EEO policy and shows respect and sensitivity for cultural differences. Trains and educates others on the value of diversity and promotes a harassment free environment.
- Innovation-Displays original thinking and creativity. Meets challenges with resourcefulness.
- Judgment-Displays willingness to make decisions and exhibits sound and accurate judgment. Includes appropriate people in decision making process.
- Motivation-Demonstrates excellent personal motivation and encourages others to be motivated and enthusiastic. Shows persistence and overcomes obstacles. Takes calculated risks to accomplish goals.
REQUIREMENTS:
- 8-10+ years of consumer brand marketing experience from either a consumer brand or product, professional sports league, or top performing agency, with a proven track record of success.
- Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus.
- 4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.
- Superior leaderships skills; demonstrated ability to influence and engage direct and indirect reports and peers.
- Strong experience in the digital, social and new media space
- Strong Strategic ability, analytical skills, and bias for action.
- BA/BS from top undergraduate university with degree in marketing, communications, or related field.
- People first and creatively minded, a strong sense of passionate and positivity to create and execute new thinking, strong collaborator while being adaptable and agile.
- Ability to influence others without formal authority; motivate teams from across the business
- Ability to communicate difficult messages tactfully and act with influence
- Passionate for team collaboration & a plus if there is a love of sports or desire to learn
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