We are seeking a highly skilled and motivated Marketing Operations Specialist ideally with some experience in Ads Operations and Digital Project Management to join our dynamic and diverse marketing team.

The ideal candidate will be responsible for managing and optimizing our marketing technology stack, working with the marketing team to support across all areas of our owned platforms. We require someone who also has strong project management skills and ideally has knowledge of Ad ops supporting our programmatic and premium advertising campaigns, ensuring their successful execution across various digital platforms. You will predominately be coordinating marketing projects to drive efficient and effective marketing operations.

If you have a passion for sports great, Basketball even better, the key for this role is a detail-oriented individual with strong analytical skills, excellent project management capabilities, and a good understanding of digital advertising across owned platforms.

Responsibilities:

Marketing operations

  • Support marketing operations initiatives to enhance overall marketing efficiency, effectiveness, and scalability.
  • Collaborate with the clubs to ensure the efficient implementation of any marketing technology that the league will provide support for.
  • Contribute to the development and implementation of marketing processes, workflows, and automation tools to streamline operations and drive productivity.
  • Collaborate with internal teams to establish and maintain marketing data governance practices, ensuring data integrity and accuracy.
  • Assist in marketing technology stack evaluation, implementation, and integration to enable seamless execution and measurement of marketing activities.
  • Monitor and analyze marketing performance metrics, identifying areas for improvement and making recommendations for optimization.
  • Collaborate with cross-functional teams to ensure consistent branding, messaging, and compliance across all marketing channels.

Ads Operations

  • Traffic advertising campaigns across our owned platforms
  • Collaborate with marketing and sales teams to ensure our and our partner campaigns are delivered.
  • Conduct ongoing analysis of campaign performance, and provide actionable insights to improve campaign effectiveness.
  • Troubleshoot technical issues related to ad serving, tracking, and reporting.

Digital Project Management

  • Coordinate and manage digital marketing projects, ensuring timely delivery, quality execution, and adherence to project goals and objectives.
  • Collaborate with internal and external stakeholders to define project scope, requirements, and timelines.
  • Develop project plans and track progress against milestones.
  • Conduct regular project status meetings, communicate updates to stakeholders, and proactively address potential risks or roadblocks.

Data Analysis and Reporting

  • Utilize various marketing analytics tools to collect, analyze, and interpret campaign performance data, including impressions, clicks, conversions, and ROI.
  • Generate comprehensive reports and dashboards, highlighting key insights, trends, and recommendations for optimizing marketing strategies and campaigns.
  • Collaborate with the analytics team to define tracking requirements, implement tagging solutions, and ensure accurate data collection and reporting.

Requirements

  • Proven experience in Martech and Ads Ops, with a strong understanding of project management.
  • Experience using Monday.com or equivalent
  • Solid knowledge of digital marketing concepts, including campaign optimization, targeting strategies, audience segmentation and tracking methodologies.
  • Experience with ESPs, CRM, CDPs, CMS, Analytics, Dashboarding
  • Previous experience in digital project management
  • Excellent analytical skills with the ability to interpret data and draw actionable insights.
  • Strong organizational and multitasking abilities, with keen attention to detail.
  • Effective communication and interpersonal skills to collaborate with cross-functional teams and external partners.
  • Self-motivated and proactive, with the ability to thrive in a fast-paced, deadline-driven environment.

Success will look like this:

  • Launch of League and clubs’ website against the agreed deadline
  • Launch and integrate the various Martech tools to ensure we have the correct data flows.
  • Clubs and League individuals are fully trained on Martech so they can manage systems without the need for additional assistance.
  • Continued improvement against, growth, revenue and engagement metrics.
  • Serving ads across all our owned platforms and supporting the targeting across 3rd party channels via segmentation


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Details

Location
London, London

Posted
25 May, 2023