At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.We’ve moved fearlessly forward through almost six decades to become who we are today. We’re taking the lead in creating a diverse and inclusive environment where everyone is valued, and where we can all be our best. We’re shaping a culture that rewards performance. We’re building a better world.This is what it really means to be fearless.

Purpose of the role: Strategic communications are a core priority for McLaren, focused on proactively amplifying the McLaren Racing brand to a broader audience through consumer lifestyle, technology, and business media, leveraging our partner network to create major communications and storytelling moments.

Working closely with the Director of Corporate Communications, the Brand Communications Manager will plan and execute all brand communications for McLaren Racing to support the business’ overall strategic objectives and to enhance the affinity of the McLaren brand among its global audiences and partner network.

This role is responsible for identifying high impact opportunities across international mainstream media to help tell the McLaren story and demonstrate thought leadership around key business priorities, ranging from Sustainability and Diversity, Equality & Inclusion to the business’ charity strategy and key programmes such as McLaren Racing Engage, helping forge pathways to STEM careers for young people from a range of backgrounds, and McLaren Accelerator. The Brand Communications Manager will also be instrumental in building out and driving our influencer strategy.

This role will be based in Woking at the McLaren Technology Centre and reports to the Director of Corporate Communications. Flexibility in working hours will be required as well as some time out of the office for meetings, events and a limited number of races.

Key Responsibilities Lead on consumer-facing communications initiatives that target awareness of McLaren Racing, and positively impact perception and sentiment of the McLaren brand, with a focus on tech, lifestyle, entertainment and business media 

Working with senior leaders and racing drivers to deliver high impact media opportunities beyond sports and racing coverage Working closely with the Sustainability Team to help drive positive engagement around McLaren’s sustainability strategy and key initiatives Collaborating with the People Team to highlight key DE&I initiatives and programmes as well as McLaren’s charity strategy 

Develop and manage influencer and celebrity engagement, to ensure return for the McLaren brand, and proactively seek relationships with relevant high-value influencers

Closely liaise with the marketing, partnerships, digital, content, events and social media teams to ensure alignment with overall strategic communications objectives 

Drive targeted regional media coverage and support McLaren as a responsible business and employer among its local communities 

Produce high-quality materials and assets including press releases, reports, spokesperson briefing documents, speeches, media correspondence and internal announcements

Conduct regular reporting and evaluation for brand communications led activities and media engagement

Desired Skills and Experience

Knowledge, Skills And Experience

  • Experience in a busy communications environment within a specialist communications/media/brand role
  • A strong track record in delivering brand enhancing, consumer-focused campaigns and thought leadership around issues including sustainability and DE&I
  • Experience in engaging and growing customer and fan bases through high impact media opportunities
  • Demonstrable experience working across both UK and international mainstream media across all platforms
  • The ability to think creatively and deliver innovative initiatives
  • Strong relationship building skills and an ability to engage a diverse set of stakeholders
  • An acute understanding of the McLaren brand values and principles

Personal Attributes

  • Excellent communication skills – both written and verbal – and ability to represent McLaren Racing well in any capacity
  • A keen collaborator with the ability to build strong and meaningful relationships with key stakeholders both internally and externally and at all levels
  • A proactive approach to managing workload, and an ability to work well under pressure and to tight deadlines in a fast-paced department
  • Excellent and thorough written skills with a keen attention to detail
  • Ability to think creatively and confident in contributing to creative brainstorms


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Details

Location
Woking, United Kingdom

Posted
27 October, 2022