The ICC would like to invite proposals from interested and qualified applicants to create, develop and implement an integrated Marketing and PR campaign to drive global awareness for the following events:

ICC Women’s T20 World Cup 2024 in Bangladesh

ICC Champions Trophy 2025 in Pakistan

ICC Women’s Cricket World Cup 2025 in India

ICC Men’s T20 World Cup 2026 in India & Sri Lanka

Applicants should possess extensive experience in Advertising, Marketing, and Public Relations in South Asian markets, demonstrating a proven track record of crafting successful, innovative, and captivating consumer campaigns for renowned sporting events or other significant global occasions.

Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.

Interested applicants should request the Invitation to Tender (ITT) document by submitting the following information by email no later than 10h00 Gulf Standard Time on Tuesday 7 May 2024 to marketingITT@icc-cricket.com with the subject line “REQUEST FOR ITT – Marketing and Public Relations Partner ICC Events 2024 to 2026, South Asia.”

All interested applicants should submit, by email, the following:

Full legal name, company number and registered address;
Full name of primary contact at the interested company and office address of primary contact (if different from the company registered address) including a phone number and an email address;
Tax Registration Number if the interested company’s registered office is in the UAE; and
Any other relevant contact information.
Once the required information is received by the ICC, interested parties will receive a Letter to Interested Parties including a Non-Disclosure Agreement for signature and return, together with further instructions, before being issued with any of the tender documents.

  • Applicants are reminded that these dates may be amended by ICC, in its absolute discretion, for whatever reason and at any time.


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