Head of Marketing Partnerships – FIFA
FIFA
As the organiser of some of the biggest and most iconic sport events in the world we lead the way in the sport and event industry.
We are now looking for a Head of Marketing Partnerships that is part of FIFA and supports us on our mission.
The Head of Marketing Partnerships leads the team responsible for the relationships and account management of FIFA’s key commercial affiliates (Partners, Sponsors, regional and event supporters).
FIFA has the largest and most valuable global sponsorship program in world sport. This proven partnership leader is accountable for designing and implementing the strategy and framework to ensure world-class partner management & rights delivery across all FIFA tournaments and events.
These are your key tasks:
- Lead and evolve FIFA’s approach to Partnership Management anchored in a strategic relationship model that is pro-active and innovative.
- Foster, grow and strengthen the relationships across FIFA Commercial Affiliates’ sponsorship management counterparts, activation teams and agencies.
- Identify & develop impactful marketing programs across multiple mediums (e.g. experiential, digital, retail, CSR, tech & innovation) that drive brand & business results for partners and elevates the fan experience at FIFA events.
- Lead the planning & delivery of key marketing rights & obligations for Commercial Affiliates across all FIFA tournaments, events and platforms in close collaboration with internal and external stakeholders
- Collaborate with the Partnership Sales team on negotiating Commercial Affiliate renewals, and support the sales process and onboarding of new partners.
- Develop strong understanding of commercial affiliates’ core business priorities and marketing objectives to ensure optimum alignment, support and results.
- Ensure robust understanding across relevant teams of our Commercial Affiliates’ specific product categories and competitive protections.
- Oversee the management, delivery and tracking of FIFA Commercial Affiliates’ rights, assets and commitments across the term of contract.
- Lead the debrief and review process with partners following major tournaments and activations.
- Contribute to any contract updates & rights re-negotiations required with incumbent affiliates.
- Lead, support and develop a high-performing, positive and engaged team of partnership managers and account support staff.
- Implement and evolve department processes and systems to maximise efficiency & effectiveness.
- Manage relevant department and event budgets and forecasting.
- Contribute to event data, brand tracking and market and competitive analysis.
- Identify and shape collaboration and integration opportunities for commercial affiliates and FIFA.
The specific competencies and experience we require for this position are:
- 10+ years of experience leading a global sponsor management portfolio, rights delivery and client servicing for a major international rights holder
- Proven experience managing major partnerships across global territory and multi-term deals
- Extensive experience managing multinational partners, including having directly managed blue chip brand sponsors headquartered in North America, Europe and Asia-Pacific
- Proven experience managing and supporting contract renewals of major partnerships ( ie negotiated contracts over USD100m value)
- Track record of delivering rights and client servicing programs at major international events or tournaments
- 8+ years of leading and developing a large sponsorship account management team (>10 team members) who service a global portfolio of partners
- Experience also working ‘client-side’ within marketing, events or sponsorship at a global company or agency
- Previous experience working with and/or for any of FIFA’s major global partners or sponsors will be viewed positively
- Cross-functional experience delivering marketing communications, activation programs, or event campaigns leveraging a mixture of online and offline channels, experiential, digital, social and traditional media
- Experience overseeing the campaign approval systems and processes for major global and local sponsor brands
- Experience managing complex stakeholder relationships at all levels including C-Suite
- University degree in relevant area
- Fluent in English, proficiency in any other FIFA language (F/ES/GER) is an asset
- Inspirational and motivational leadership style, with excellent team building, team management and development skills
- Willingness and ability to travel frequently and work across multiple time zones
Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich
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