Head of Customer Data & CRM – The Jockey Club
The Jockey Club

We have a fantastic opportunity for a Head of Customer Data & CRM to join our Digital team leading the customer data and CRM program across the group. 

About The Jockey Club 

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival & The Derby. Owning & operating 15 course’s, millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on raceday’s and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible 

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

The Head of Customer Data & CRM will: –

·Deliver and refine the strategic framework to significantly grow our customer and fan database, working closely with key internal stakeholders across the group.

·Develop a data enrichment programme focused on first party data that adopts a test and learn approach. Continuously enhance the data collection points and understanding of our customers that unlocks commercial opportunities and delivers a ROI. 

· Work in a matrix structure with the Racecourse Operational and Commercial teams to shape and deliver data capture methodologies and drive commercial opportunities. 

· Drive improvements in the customer journey and operational effectiveness using Customer Data 

· Continuous improvement of the customer data strategy and operating model in collaboration with senior stakeholders. 

· Become an expert in our new Single Customer View data platform and the surrounding technology and any subsequent solution investments.

· Work closely with our DPO to define policies and standards to ensure compliance with company and regulatory best practice whilst balancing the commercial requirements of the business. 

· Define and deliver a long-term CRM strategy, that includes delivery of real time personalisation, management of a loyalty and rewards programme and delivery of a multi-channel contact strategy that achieves high rates of customer engagement, generates revenue and loyalty.

·Lead the Customer lifecycle strategy, driving performance across acquisition, retention, win back, reactivation and monetisation.

·Adopt a robust test and learn approach to CRM, to increase retention, reduce churn and increase activations, ensuring that all learnings are captured and applied to future campaigns

·Manage and coach an in-house CRM team, driving relentlessly high standards and excellence.

About you 

·Have in depth knowledge of methodologies to be able to acquire fist party customer data, measurement and testing frameworks to assess commercial value of customer data acquisition 

·Substantial knowledge in CRM segmentation, campaign management and Personalisation 

·In-depth knowledge of Data and CRM technology, processes, and analytical tools. 

·Detailed understanding to be able to define and roll out a customer lifecycle strategy.

·In-depth knowledge of GDPR and PECR regulations

·Knowledge of setting up and running a customer loyalty and rewards program

·Experienced in managing and mentoring high-performance CRM team.

·Forward thinking, innovative and agile. Comfortable taking on a high level of responsibilities and driving continuous improvement.

·Strong communication skills along with a customer-oriented mindset and ability to build rapport and good working relationships across departments and different stakeholders.

What we offer in return 

¨ All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.

¨ An award-winning pension scheme provider with a generous employer contribution

¨ A healthcare cash back plan enabling you to claim money back on health & wellbeing services. 

¨ 25 days annual leave 

¨ Access to a suite of Learning & Development training resources from renowned providers

¨ A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services. 

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 13th February but we reserve the right to bring this forward if we have many applications.

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