Global Director of Brand, Marketing and Digital Media – Newcastle United
Newcastle United

Newcastle United are partnering with tml Partners to hire a Global Director of Brand, Marketing and Digital Media.

Joining the Club’s senior leadership team, this is an unmissable opportunity to lead and develop a powerful brand & commercial strategy that sets the Club apart from the competition and drives a global legacy.

The Director of Brand, Marketing & Digital Media will work closely with the Chief Commercial Officer, to optimise and accelerate the Club’s global brand, digital and content development strategies. You will support the C-Suite in delivering the Club’s vision – seeing the bigger picture, making effective decisions, being a change agent and driving continuous improvement whilst role modelling their leadership and valued behaviours.

The role will provide commercial strategic leadership and win the hearts and minds of an ambitious, hardworking and passionate team, building capacity and capability to deliver bold and truly world- class brand, marketing, digital, content and creative strategies. Whilst a professional team is already in place, several key evolution steps will be needed in order to adapt the structure to the level of the main commercial opportunities. The chosen candidate will be able to grow a cohesive team, connecting long serving and valued team members with important new hires, sustaining a values-led culture, built on the club’s values of hard work, passion, self-discipline and collaboration.

The role will have the opportunity to define how the Club is presented in its target markets, drive presence, differentiation, and demand across global markets, and orchestrate the go-to-market initiatives that will ensure success. You will be responsible for leading the digital media strategy and will oversee the development and implementation of all websites, app, social media, and third-party platforms.

We are searching for an experienced sports marketing & brand leader, with a track record of innovative, commercially successful campaigns and the skillset to devise and execute strategies on a global level. If you want to make your mark on the industry, seize this invaluable chance to join this team and lead cutting-edge marketing initiatives. Become part of a team devoted to inspiring and connecting people with a shared passion for the beautiful game.

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