Director Of Growth Marketing – Pinnacle
Pinnacle
About the job
Pinnacle operates a worldwide online gaming business which was founded in 1998. Since its establishment, Pinnacle has become one of the world’s largest, licensed, online gaming companies. Pinnacle has clients in more than 100 countries and is expanding.
To support our continued growth, we are currently looking for a talented and high performing Director of Growth Marketing.
Job Purpose:
The Director of Growth Marketing will be responsible for developing and executing our growth strategy through both customer acquisition and retention marketing.
You will set short- mid- and long-term key performance targets, forecast and report on the results. Your team will work closely with the Regional and Country Managers on targets per market and vertical.
You will lead and support teams across CRM, social, content, affiliate and programmatic in designing and implementing their improvement roadmap, including KPIs, ways of working, best practices and tools. You will cultivate a spirit of collaboration across all channels and functions, implement an adequate attribution model, tracking system and reporting practices in order to create one comprehensive customer view. You will run your department in ways that promote team effort, ownership, a test and learn culture, and profitability.
This role requires cross-functional cooperation with the country, product, operations, BI and insights teams, among others, to ensure effectiveness of our customer funnel across all touchpoints.
Essential Job Functions / Main Duties & Responsibilities:
- Own growth marketing strategy and our customer-facing experience across acquisition and retention
- Develop and implement a comprehensive digital marketing strategy across all digital channels
- Identify areas of opportunity in our marketing playbook to drive customer funnel conversion, continuously adding and experimenting with new connection points
- Set KPIs and targets and drive the implementation of an adequate attribution model across all channels
- Identify trends and insights, and optimize spending and performance
- Analyze the results of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
- Together with BI, build dashboards for measuring and sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
- Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention)
- Help to improve segmentation and lifecycle retention program
- Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization
- Collaborate with functional partners to forecast and plan company revenue growth
- Hire, manage, and develop a team of data-driven, highly engaged individuals to manage marketing channels
Knowledge & Experience:
- 7+ years of related digital marketing and growth leadership experience
- Experience in sports betting, iGaming, Esports, ecommerce or digital media is a plus
- Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels)
- A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROI, Retention and LTV
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand
- Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies
- Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models
- Board-level presentation skills
- Strong track record of effective collaboration with creative/brand marketing and product management teams
- Experience building, leading, and managing a team of direct reports
What we offer:
- A lean, performance-oriented environment with a strong sense of team, collaboration, and imagination
- Corporate Bonus Plan pending on company’s profit and individual performance
- Social activities organized by the Company
- Reimbursement of monthly gym membership upon receipt
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