This position is responsible for the creative development and implementation of PR plans for PGA TOUR Americas and its members and tournaments, as well as supporting the other PGA TOUR Pathways, under direction of the Senior Director of Communications.

Qualifications

  • Bachelor’s degree in communications, journalism
  • 2 years prior full-time experience in communications or public relations required
  • Prior exposure to golf tournament or sports event communications preferred
  • Demonstrated capacity to communicate effectively within and across diverse groups
  • Organizational skills and attention to detail
  • Proficient with MS Office Software applications
  • A professional image, willingness to travel, and ability to work as a team is essential
  • Proficient writer, editor, idea pitcher and public speaker
  • Experienced in social media applications

Responsibilities/Duties

  • Support the year-round promotion of PGA TOUR Americas and PGA TOUR Pathways to increase year-round media engagement and coverage for co-sanctioned events on local and national platforms.
  • Contribute to development and management of communications counsel with pre-determined events annually to ensure tournament and title PR needs are exceeded and elevated on an annual basis.
  • Support the local, national, and international promotion of PGA TOUR Americas members and individual storylines in traditional and digital applications.
  • Assist in oversight of media center at PGA TOUR Americas events, including pre-tournament credentialing, player and course access for media members, informational document distribution, press conferences and interview requests.
  • Produce and distribute daily notes document after tournament rounds to ensure coverage on PGA TOUR-owned platforms as well as local and national distribution.
  • Contribute to fulfillment of informational statistics and interview requests from media, tournaments, and broadcast partners.
  • Manage PGA TOUR Americas’ online presence, including updated player bios, posting articles, etc.
  • Collaborate with the PGA TOUR Americas digital team with content creation and implementation across .com and social platforms, including photography and video needs, as well as onsite interviews.
  • Assist Senior Director of Communications with press conference needs, as well as tournament teams and Tournament Business Sponsor Relations leads with media day guidance and materials.
  • Development of relationships with PGA TOUR Americas staff, players, agents and media to establish a trusted working environment from which to collaborate and promote Tour initiatives.
  • Assist PGA TOUR/Korn Ferry Tour communications team with media official needs at 1-2 co-sanctioned events annually, working closely with local and national media to promote TOUR players during tournament week.
  • In support of the PGA TOUR’s Storytelling efforts, collaborate with assigned TOUR players via Catalyst program to consistently update dossiers that will enhance television coverage, build content for PGA TOUR platforms and better identify media opportunities in the overall effort to build player brands
  • Support internal communications efforts including Daily Clippings.
  • Assist in the implementation of PGA TOUR Americas IMPACT efforts by uncovering impactful storylines in communities through local charities and highlighting those opportunities through written word and video production with social channels.
  • Support the Tournament Business Sponsor Relations department in their efforts to provide recap reports to each tournament by providing various materials used for reporting media value.
  • Support department’s corporate communications function and special assignments.
  • Draft press releases for PGA TOUR Americas and PGA TOUR Pathways.
  • Special Projects or other duties as assigned.


Apply back to Jobs listings

Details

Location
Ponte Vedra Beach, FL, North America

Posted
3 August, 2023