As a member of the Ascot Marketing Team, you’ll be responsible for developing, creating and delivering lifestyle content and PR campaigns to raise awareness and understanding of Ascot Racedays, Royal Ascot and Events at Ascot – the racecourse’s corporate events division. As the brand continues to grow its UK business and international audiences, this will be a pivotal role in helping to drive awareness and consideration.

A dynamic, energetic and confident individual with a background in content marketing, PR and talent management. We’re looking for a creative and pro-active individual who is on the pulse with current lifestyle trends and is ready to hit the ground running as we develop and launch our 2023 campaigns. Excellent organisation, attention to detail and a can-do attitude will stand you in good stead in this fast-paced team.

Reporting to the Senior Content & PR Marketing Manager, you will be responsible for managing third party agencies (mainly PR and content), developing campaigns and strategic plans to support business and commercial objectives, and reporting on activities to demonstrate ROI. You will champion innovation and think creatively to implement and evolve a high standard of lifestyle content and PR.

This will involve being a lead on Ascot’s UK and international talent programmes that will support the delivery of a year-round content plan spanning video, photography, podcasts and event activations. 

Collaborating with your fellow marketing team and the wider business to identify relevant stories and effectively communicate them to our target audiences through appropriate mediums and channels. Hitting brand and business KPIs for event-focused and evergreen campaigns, we’re looking for someone who also thrives on using data alongside a creative approach to engage with consumers.

Marketing works closely with the Partnerships team to ensure we offer all brands innovation and value from the relationship. This role will require elements of commercial acumen to identify opportunities for increased exposure through newsworthy collaborations that elevate brand experiences and drive audience growth.

PRINCIPAL RESPONSIBILITIES

TALENT

  • Lead Ascot’s relationships with key talent, influencers and authoritative digital media to place content that engages target audiences, supports commercial objectives and maintains brand positioning
  • Oversee contractual agreements are in place and fulfilled to ensure ROI
  • Identify new talent that supports the brand positioning and target audience engagement
  • Own raceday hosting programmes and act as a brand ambassador when hosting guests. Keeping track of invitations, RSVPs and dispatching of tickets and/or gifting where necessary

COMMS

  • Educate the business on core messaging (Royal Ascot, Ascot Racedays, B2B, conference and events, fine dining, sustainability, charity, etc.) to ensure uniformity in internal and external comms
  • Act as a conduit between the marketing department and wider business to identify relevant stories and support the development of engaging content
  • Champion the Ascot brand through all communications
  • Work proactively with the Senior Broadcast Manager to ensure Ascot makes the most of broadcasters to distribute key messages and showcase Ascot’s broader lifestyle offering

OTHER

  • Managing budgets and activity spend where necessary
  • Collating and compiling reports to feed into wider department and business updates to demonstrate ROI

SKILLS, EXPERIENCE AND QUALIFICATIONS

THE IDEAL CANDIDATE

  • Experienced in managing lifestyle PR, content and talent campaigns with a wide range of objectives and KPIs
  • A communications enthusiast who can translate strategy into action
  • A great networker, excellent at communicating with the ability to work independently as well as collaborating with key stakeholders
  • A strong team player who motivates and supports fellow team members
  • Able to work across multiple projects and timelines concurrently with the ability to prioritise around commercial objectives or sudden changes in priorities
  • A strategic and commercial thinker, able to make recommendations on how to strengthen output, improve processes and keep the business moving forward through innovation and first-class communications
  • Excellent commercial acumen with a passion for delivering results
  • Someone who demonstrates strong analytical skills to interpret data, anticipate challenges and develop solutions
  • On the pulse with trends with a creative approach
  • An eye for a good story and the creative acumen to be able to create ‘news’ where it doesn’t otherwise exist
  • Adaptable, agile, able to multitask and switch between strategy and tactics seamlessly
  • A natural relationship builder that seeks out the connections to be able to deliver on plans and strategies

DESIRED SKILLS

  • IT skills – ideally using Microsoft Word, Excel, PowerPoint, Outlook, and Teams
  • Experience in an equivalent or relevant position
  • PR and marketing experience within premium sports, entertainment, or luxury brand
  • Ideally established media contacts across lifestyle publications
  • Ability to form solid relationships with relevant media
  • An interest in horse racing

VALUES

The jobholder should understand our values to enable them to promote Ascot as a first-class leisure venue and to ensure that all customers receive the best possible level of service. These include:

  • Original: Lead the way
  • Uplifting: Make every moment delightful
  • Elegant: Take care of the detail

BENEFITS AVAILABLE:

Alongside a competitive salary we offer complimentary tickets for race days and some events that you can share with friends and family alongside pension and discounts in selected retailers locally.

CLOSING DATE:

Closing date is 24 February 2023. We reserve the right to close this vacancy early should a suitable candidate be identified.

As an equal opportunities employer, Ascot Racecourse Limited is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.

ABOUT THE RACECOURSE:

Ascot Racecourse is horse racing’s most iconic venue with a history spanning over 300 years.

Royal Ascot broadcasts to over 200 countries with audiences in the many millions; its unique blend of top-class racing, fashion, fine dining, pageantry, and glamour make it a place Like Nowhere Else. 

With other notable race days and a year-round calendar of events to support, Ascot is a flourishing business and a fantastic place to develop your career.



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Details

Location
London, United Kingdom

Posted
8 February, 2023