Communications and PR lead – Bath Rugby
Bath Rugby

Bath Rugby is highly regarded across the world rugby landscape with a proud heritage of success and an impressive number of past and present international players representing the Club (many of whom have graduated through their outstanding Academy). It boasts a strong, loyal and passionate fan base and home games are played at the idyllic Recreation Ground in the city centre.

Plans for redevelopment of the Rec in the heart of Bath are now fully underway with a planning application shortly being submitted for a new stadium to be built and in addition, the Club continues to look to invest in success on the pitch and to deliver an enhanced fan satisfaction, match day experience and overall engagement levels for its loyal supporters.

CORE PURPOSE

1. To be responsible for constructing and delivering an audience growth strategy, significantly growing, and diversifying the fanbase through PR, content and owned social channels which align with our marketing and brand objectives.

2. To provide strategic communications and media leadership and direction across rugby and corporate activities which support and amplify the Bath Rugby brand.

CORE RESPONSIBILITIES

1. Create and implement a PR strategy in line with brand and commercial objectives which attracts and converts new audiences to Bath Rugby.

2. To devise, implement and manage an annual communication and content strategy to support the wider marketing mission, our rugby philosophy and commercial objectives, establishing and monitoring relevant KPIs to evaluable progress and success.

3. To grow our social media following, increasing the value and engagement levels to attract and retain fans and create valuable commercial opportunities.

4. To positively promote Bath Rugby, from both a corporate and rugby perspective, through media and governing body relationships at a local and national level to deliver contractual requirements and create wider brand awareness.

5. Manage and grow communities through targeted and personalised communications and events, creating brand advocates who will support our key messaging.

6. Working closely with the Marketing and Communications teams to develop content strategies and marketing campaigns which align to brand values and objectives.

7. To analyse and understand the behaviours of our current and future audience, ensuring we understand the needs of our customers.

Apply back to Jobs listings