The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary:

This position will service key strategic NBA integrated marketing partner relationships with a special focus on supporting partnerships in the NBA’s Fantasy and Gaming ecosystem. This individual will focus on the day-to-day relationship management and oversee activation efforts of various global marketing partner accounts across the NBA, WNBA, NBA G-League and USA Basketball.

Major Responsibilities:

  • Oversee the development and fulfillment of Integrated Marketing partners’ full sponsorship portfolios across NBA, WNBA, NBA G League, NBA 2K League and/or USA Basketball properties
  • Serve as lead on the account team responsible for managing day-to-day partner activation processes, including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, including at international events, and results tracking, which will require collaboration across multiple departments
  • Serve as day-to-day contact on partnership matters ranging from activation strategy to contractual deliverables
  • Provide partnership expertise in the comprehension of contractual elements and understanding of the leagues’ and partners’ business goals/target audiences/marketing strategy and knowledge of best practices and industry news
  • Develop upsell opportunities that align with brand objectives
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies
  • Build effective working relationships and strong consensus with key NBA constituencies including: sub-departments within Global Partnerships and Media, Events, Public Relations, Legal, Marketing, Social Responsibility, Team Marketing & Business Operations, Player Marketing, and all affiliate leagues
  • Oversee budgets for partners including leading the annual budget planning process; requires fluency in our financial reporting and pipeline management system
  • Execute against partnership goals and success metrics and implement a measurement plan for monitoring effectiveness and providing regular reporting
  • Participate and lead additional marketing partnership business transformation projects (e.g. new projects, new sellable assets, global integration)

Required Skills/Knowledge:

  • Minimum 6 years professional experience in relevant field (marketing, advertising, account management, or brand management) with experience in the fantasy and sports betting field highly valued
  • Successful experience in developing marketing and event strategies for clients and a strong understanding of marketing and promotions, including demonstrated experience in developing and implementing successful marketing programs
  • Demonstrated relationship management skills both internally and externally (including with senior executives); ability to adapt to various personalities and working styles
  • Excellent communication skills, both written and verbal
  • Presentation skills, including the ability to create and lead presentations
  • Strategic thinker who is able to execute current partner strategy and identify areas of optimization/opportunity
  • Strong financial and analytical skills; ability to create internal and external reports
  • Solid understanding of sponsorship activation including events, media, marketing rights, content, etc.
  • Ability to forecast issues in projects and problem solve with various constituents
  • Must be highly motivated, proactive, self-starter with high energy and team spirit
  • Enjoys fast paced and challenging work environment
  • Proficient in Microsoft Word, Excel and PowerPoint

Education:

  • Bachelor’s degree required

Salary Range:

  • $130,000 to $140,000 per year

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.



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Details

Location
New York, North America

Posted
1 December, 2022