Manchester United Unveils An App In Chinese
July 3, 2019
Manchester United has unveiled a dedicated Chinese-language app for its 100 million plus fan base in China.
It will further open up immersive and interactive Experience centres in major cities.The Manchester United Experience centres are designed as an interactive experience that presents the excitement, rich history and culture of the club.
Highlights for fans and families include a full scale replica of the Old Trafford’s famous Trinity Statue, an interactive showcase of the club’s most historical moments and triumphs, an authentic replica of the players tunnel and changing rooms bringing to life the atmosphere of Old Trafford as well as opportunities for fans to ‘sign’ for the club. The preview centre also houses the first official Manchester United Megastore in mainland China.
Harves Entertainment Chairman, Bo Zhang said: “Harves Entertainment is honoured to partner with Manchester United to bring this unique, next generation opportunity to life in China. We share a vision for an engaging and immersive entertainment experience that will allow young people and fans more access to the historic Club. We will also offer youth training opportunities that provide skills and a better understanding of what it means to pursue excellence.
“Most importantly, we want to bring families and fans together to have fun and to be entertained. We have assembled great partners in realizing this vision and look forward to working together to create something exciting that will benefit all who experience it.”