Manchester United becomes the biggest loser on the Brand Health Rankings

This month’s Brand Health Index, powered by YouGov shows the impact of the beginning of the season has had on the teams brand health.

The biggest winners of the index include Brighton and Spurs. Brighton & Hove Albion ensured they will play in Europe for the first time in their history after beating Southampton in May and they also went on to crush Arsenal’s dream of winning the Premier League title. Meanwhile,

Liverpool remains on top, driven by tradition of the club. They had a good summer transfer window and an even better start to the season. Although they were on a tight budget, the board did well to recruit in the right areas and avoided losing their best players.

Unfortunately, Manchester United has become one of the biggest losers on the index. The club hasn’t started the season in a good way both on and off the field. The club is reportedly set to be taken off the market by the Glazer family after a huge U-turn. Shares for the Red Devils fell by a whopping 21 per cent after the news broke that the Glazers may not sell, before bouncing back slightly to end 18 per cent down till yesterday.

The index below compares the August vs. July, to show the impact of the beginning of the season has had on the teams brand health.