Manchester City Renews Intel Sports Partnership
June 24, 2020
Manchester City and Intel Sports have announced a multi-year extension to their partnership.
In 2019, Manchester City installed Intel True View technology in the Etihad Stadium, with dozens of 5K Ultra HD cameras offering fans a way of watching the game they had never experienced before.
Over the course of the partnership so far, Intel True View clips and content have generated millions of views across City’s digital estate.
Nuria Tarre, Chief Marketing Officer of City Football Group, said: “We are delighted to be extending our relationship with Intel Sports. We are not surprised at what a popular addition to our content True View has quickly become. We entered our partnership in the spirit of collaboration and innovation and we have been delighted to hand fans control of how they view immersive highlights so quickly after installing True View. At a time when we are having to play behind closed doors, we are extremely pleased that Intel True View’s comprehensive perspectives showcase the experience of being in the Etihad Stadium. We are looking forward to more years of working and innovating together.”
James Carwana, GM of Intel Sports added: “Our relationship with Manchester City provides fans the ability to interact, control and experience the match in previously unimaginable ways. The club’s innovative approach to integrate True View immersive highlights at the Etihad Stadium has been a testament to its dedication to their fans. As we continue to develop our volumetric video technology, we’re delighted to team up with Manchester City in delivering fresh and engaging experiences to fans.”