Lucas Oil Renews Sponsorship Deal with NHRA

Lucas Oil Products has signed a historic extension of its long-running relationship with NHRA, medstore a relationship that has grown to become one of the most important and all-encompassing sponsor relationships in NHRA.

The multifaceted contract extension includes title rights of the Lucas Oil NHRA Nationals in Brainerd, for sale a continued designation as the official oil of NHRA, naming rights at historic Lucas Oil Raceway at Indianapolis, and, most importantly, series sponsorship of the NHRA Lucas Oil Drag Racing Series.

“Lucas Oil is an integral part of NHRA,” said NHRA President Tom Compton. “Forrest, Charlotte, and the entire company have become much more than a sponsor but true friends to the entire NHRA racing community and everyone here at NHRA. Everyone in the sport owes a debt of gratitude to Lucas Oil.”

The extension was officially signed at NHRA’s corporate headquarters in Glendora, Calif., with NHRA’s employees in the audience.

The centerpiece of the extension is the NHRA Lucas Oil Drag Racing Series. Through the end of the new agreement, Lucas Oil will celebrate 14 years as the sponsor of one of the most important and vital series at NHRA. The NHRA Lucas Oil Drag Racing Series features eight classes, encompasses 24 regional and 19 divisional events around the country, and showcases the skills and talents of tens of thousands of racers. The NHRA Lucas Oil Drag Racing Series is also conducted at all 23 NHRA Full Throttle Drag Racing Series events, with 16 showcasing the Top Alcohol Dragster and Top Alcohol Funny Car categories. These NHRA Lucas Oil Drag Racing Series events are featured in 16 one-hour programs, produced in high definition, and broadcast on ESPN2 and ESPN2HD. The Top Alcohol Dragster and Top Alcohol Funny Car categories are where many of today’s NHRA Full Throttle Drag Racing Series drivers got their start, including Alexis DeJoria, Courtney Force, Spencer Massey, Brandon Bernstein, and Morgan Lucas, among others.

“We are excited to announce a renewed and expanded marketing partnership with our friends at NHRA,” said Forrest Lucas, CEO of Lucas Oil Products. “The NHRA is noted for its exciting, fast-paced events with some of the most dynamic racing in sports, including the Lucas Oil Drag Racing Series. We are excited to continue our involvement with the NHRA family of racers.”

In addition, Lucas Oil will maintain its status as the Official Oil of NHRA and retain title-rights sponsorship of the Lucas Oil NHRA Nationals at Brainerd Int’l Raceway in Brainerd. Lucas Oil also renewed its naming-rights sponsorship of historic Lucas Oil Raceway at Indianapolis, home of the world’s most prestigious drag race, the Mac Tools U.S. Nationals, held every Labor Day weekend.

Other aspects include broadcast elements, on-site display, signage, ability to utilize the NHRA official logo on products, and the opportunity to conduct consumer promotions.

In addition, Lucas Oil is the primary sponsor for several NHRA Full Throttle and NHRA Lucas Oil race teams. In the NHRA Full Throttle Drag Racing Series, Lucas Oil serves as the primary sponsor for five race teams: the GEICO/Lucas Oil Top Fuel dragster of driver Morgan Lucas, the MavTV/Lucas Oil Top Fuel dragster of driver Brandon Bernstein, the Lucas Oil Ford Mustang Pro Stocker of Larry Morgan, and the Lucas Oil Buells of Pro Stock Motorcycle riders Hector Arana Sr. and Hector Arana Jr. Needless to say, Lucas Oil’s footprint in NHRA is significant and touches all aspects of racing.

by Ismail Uddin