Lotus F1 Ink Clothing Deal with Henri-Lloyd

Leading British marine clothing & lifestyle apparel specialists Henri-Lloyd have secured a new partnership with Lotus F1 Team, story with a new range of travel clothing for the team and consumers.

The relationship will see Lotus F1 Team personnel wearing Henri-Lloyd clothing whilst travelling as well as a Lotus F1 Team range of travel clothing being launched, available in Henri-Lloyd stores and to team partners.

The partnership will continue to expand over the coming seasons to see Henri-Lloyd take advantage of Lotus F1 Team’s business and marketing channel as Henri-Lloyd looks to develop new markets.

Eric Boullier, Team Principal, Lotus F1 Team, said: “Henri-Lloyd is a fantastic brand which shares the same passion and ambition as Lotus F1 Team. That our distinctive colours will be represented in the high streets with a quality range of clothing is great for the team, great for Henri-Lloyd and great for discerning consumers. The long journey to Melbourne for the first race of the season will be all the more stylish for us. We look forward to growing this partnership over the coming years.”

Paul Strzelecki, Joint Chief Executive of Henri-Lloyd, added: “We are thrilled to announce our partnership with Lotus F1 Team, a team that reflects our proud British heritage, product technology and innovation. We are very excited about our future together and wish the team every success in the 2013 season.”