Leicestershire County Cricket Club signs Tixr as official ticketing partner
4 hours ago
Tixr, a pioneer in modern ticketing technology has announced a partnership to become the Official Ticketing Partner of Leicestershire County Cricket Club. As Tixr continues to expand deeper into sports around the world, the company will power the ticketing for the Leicestershire Foxes whose domestic campaign kicks off in April.
In an effort to boost domestic cricket attendances, The Foxes will be the first cricket team to utilise Tixr Rewards, a peer-to-peer marketing tool built directly into the ticketing ecosystem that rewards their most passionate fans for influencing their friends and family to purchase tickets. These Rewards include on-site experiences, upgrades and even ticket discounts.
Other elements of Tixr’s comprehensive sales suite shall also be utilised, including upsells, fan-driven upgrades and behavioural pricing, providing the ultimate experience for both the LCCC operations team and their fanbase.
“We are continuing to showcase what we can do for sports organisations at Tixr and it’s exciting to announce our partnership with the Leicestershire County Cricket Club,” said Stephanie Rosa Bauer, Tixr’s Managing Director UK + Europe. “As we know, cricket has a diverse demographic of fans across all formats of the game. We are glad the LCCC team feel like they have the premier system in the market to cater to each of these fan profiles.”
Tixr’s system will also bring added benefits to the club in broadening their commercial output beyond just selling tickets at the Uptonsteel County Ground. This includes memberships, charity donations, parking passes, summer camps and concerts.
“We are thrilled to partner with Tixr as our Official Ticketing Partner,” said Sean Jarvis, CEO of Leicestershire County Cricket Club. “Their innovative platform will transform the way our fans experience ticketing, making it more seamless and rewarding than ever before. As we continue to grow our fanbase and enhance matchday experiences, Tixr’s cutting-edge technology will play a key role in shaping the future of ticketing at Leicestershire CCC.”
Leicestershire County Cricket Club is one of eighteen first-class county clubs within the domestic cricket structure of England and Wales. Founded in 1879, the club had minor county status until 1894, when it was promoted to first-class status pending its entry into the County Championship in 1895. Since then, Leicestershire have played in every top-level domestic cricket competition in England.
Tixr has experienced rapid recent growth as demand for its modern ticketing and eCommerce solutions has reached an all-time high. Ranked #25 on Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr services events in 10 European countries, and exclusively powers more than 600 of the most respected live entertainment brands in 40 countries. Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, unified commerce platform built for sales beyond admission tickets.