Leicester Tigers renew partnership with Yakult
November 5, 2024
Yakult announces a renewed partnership with Leicester Tigers, extending their collaboration into the 2024-2025 season.
Yakult has become a key player off the field as an Associate partner in 2021, fuelling their squad with its iconic fermented milk drink to support the wellbeing of the senior men’s team.
As part of the partnership, Yakult will have a presence at Tigers’ home ground in the Mattioli Woods Welford Road Stadium as well as across digital and social activations including access to the team’s players.
Yakult’s involvement goes beyond commercial interest. The company understands that success starts from the core—whether on the field or in maintaining good health. Yakult recognises the major role that nutrition plays in sport, and how the gut is central to overall health and wellbeing, having worked with many sports associations in this area.
Speaking about the partnership extension, Leicester Tigers Chief Executive Officer Andrea Pinchen said, “It’s great to renew our deal with Yakult, who are contributors to the club in more ways than one. Their support of Leicester Tigers extends to being a part of our players’ preparation and recovery programmes.
“We have had a brilliant working relationship with them during the past three years and look forward to continuing it into the future.”
Yakult National Sales Manager UK & Ireland, Kevin Mansell, added: “At Yakult, we understand the role of nutrition in sport and wellbeing. We are pleased to renew our partnership with Leicester Tigers for a third season and continue to supply the team with their daily Yakult.”
The partnership also aligns with Yakult’s broader mission to contribute to global health and happiness. Founded in 1935 by Japanese scientist Dr. Shirota, Yakult remains committed to his pioneering principles of preventive medicine and the belief that “a healthy intestine leads to a long life.” These values continue to shape the brand’s focus on promoting wellness through nutrition.