Lega Serie A Announces Partnerships With eBay; Shows Milan-Fiorentina In The Metaverse
May 4, 2022
Lega Serie A and the online sales and auction platform eBay announce a new and prestigious partnership.
eBay joins the sponsors of Lega Serie A and all its competitions as Official Partner, consolidating its visibility in Italy through a number of initiatives and activations that will be carried out at upcoming events.
Lega Serie A is thus continuing the internationalisation of its brand thanks to an agreement with eBay, the world-renowned marketplace.
The first initiatives linked to the partnership will take place on the occasion of the Primavera TIMVISION Cup Final Fiorentina-Atalanta, scheduled at the “Penzo” Stadium in Venice on 4th May, and the Coppa Italia Frecciarossa Final Juventus-Inter, to be played on 11th May at the Stadio Olimpico in Rome.
A new historic phase for Lega Serie A began yesterday with the broadcast of the first football match in the metaverse. On the occasion of Milan-Fiorentina, thanks to TIM technology and exclusively in the MENA area (Middle East and North Africa), it was possible to watch the match inside the Lega Serie A room in The Nemesis metaverse.
Fans and followers, entering the metaverse, were able not only to watch the match between the Rossoneri and the Viola, but also to interact inside the room with special games related to the world of Lega Serie A competitions and visit the Lega’s official social channels.
It was also possible to check the live statistics of the match and have their avatar wear the T-shirt with the Keep Racism Out logo.
“We want to be as close as possible to our users: young people spend their time in the Metaverse – commented Lega Serie A CEO Luigi De Siervo -. We are trying to be the first football league to express the concept of innovation. It’s like watching a match with other people, in a shared immersion of the football experience. Nobody wants to take poetry or humanity away from football. A modern league has to put technology at the service of entertainment, in this case in a virtual stadium, in a function that is a little closer to a video game. We are trying to ‘engage’ more the younger generation, otherwise fragmented and dispersed”.
“The Nemesis is the place where Lega Serie A broadcasted a match in the metaverse for the first time ever: it was a historic day for the technology, entertainment and sports industry – said Alessandro De Grandi, CEO of The Nemesis -. I am extremely proud to be able to share this important result with ConsenSys, Lega Serie A and TIM and I hope it will be just the first of a long series of events for the world of football on The Nemesis”.