MAX Sport Secures Broadcast Rights For LaLiga In Bulgaria
May 26, 2021
MAX Sport has acquired the broadcasting rights for LaLiga Santander for the next five seasons.
MAX Sport was the home of the Spanish football league for the last three seasons and from the new season onwards A1’s sport channels will be the only media outlet to broadcast the matches from LaLiga in Bulgaria till season 2025/2026.
“LaLiga is amongst the best football leagues in Europe and for a long time an important part of MAX Sport’s rich content. The acquisition of the exclusive rights for the next five seasons of LaLiga is an important step of the MAX Sport development.
“This is also a way to guarantee to our subscribers that they will receive even better and diverse sport content that will include the best football and sport events, and many owned sport shows. The channels will satisfy every fan’s taste no matter whether it will be football, basketball, volleyball, motor and combat sports or hockey,” said Simeon Donev, Senior Director Marketing, A1 Bulgaria.
LaLiga has established itself as one of the best leagues in Europe both in terms of attractiveness and TV ratings. ”ElClasico” between Real Madrid and Barcelona traditionally is one of the most watched sport events in the world. In addition to first-class football, LaLiga offers great intrigue and this season is no exception with the battle for the title and for promotion was decided in the last few rounds.
The new season will begin in the second week of August and three of the title contenders will be Real Madrid, Barcelona and Atletico de Madrid, but Sevilla and Villarreal are always dangerous and ready to enter the battle for the first place. LaLiga Santander will also welcome back two of the well know teams in the league – Espanyol de Barcelona and Real Mallorca, while the last team to come from Segunda Division will be decided following playoffs. MAX Sport will broadcast the most interesting matches throughout the season. This includes up to 10 matches from each of the 38 rounds which makes up to 380 matches per season.
At the moment MAX Sport rich sports programming offers many other interesting football tournaments and leagues – UEFA Champions League, Serie A, Eredivise, Coupe de France, The Turkish Cup, Major Soccer League, Copa Libertadores, Copa Sudamericana. Apart from football, the subscribers can also watch the best tennis tournaments from ATP, Bulgarian National Basketball League, the basketball Euroleague, the volleyball League of Nations, the Diamond League, UFC, MotoGP, NASCAR, WRC, NHL and others.
The sport emotions are guaranteed for years to come with MAX Sport channels, which are available with MAX Sport Plus package from your TV service provider.